Pay-Per-Click (PPC) for Lawyers

Paid Advertising That Drives Signed Cases

At TSEG, we take a different approach to Pay-Per-Click (PPC) advertising. PPC for lawyers is a form of digital advertising where law firms pay only when their ad is clicked, making it a cost-effective method to attract potential clients. As part of our comprehensive legal marketing strategy, we offer specialized PPC services for law firms, leveraging our expertise to maximize results in a competitive legal market. Unlike many agencies that focus on traffic, clicks, or form submissions, we focus on what truly matters: signed cases.

Quality conversions are the key to growing your firm, not just volume. Our PPC ad campaigns are designed to generate qualified leads more likely to become clients by targeting specific keywords and reaching a well-defined target audience. Using proprietary strategies and real-time optimizations, we ensure every advertising dollar contributes directly to your firm’s business growth. Converting leads into paying clients and adapting to changes in the legal market are central to our approach.

What Is PPC Advertising?

PPC advertising helps law firms reach potential clients at the exact moment they search for legal services online. Your firm pays a fee each time someone clicks your ad, making your online advertising accountable and measurable. Search ads and other ad placements on search engine results pages (SERPs) help law firms appear at the top of search results on major search engines, increasing visibility to users actively seeking legal help.

By targeting law firm keywords, including specific keyword phrases and long-tail keywords such as “personal injury attorney” or “divorcefamily law lawyer,” your ads appear before people actively seeking legal help. Using these targeted keywords improves your ad's relevance and overall campaign effectiveness. Employing targeted bidding strategies and carefully selecting relevant keywords are essential for optimizing your law firm PPC campaign performance.

Launching a successful PPC campaign requires strategic planning, ongoing management, and continuous optimization. It is important to write compelling ad copy for your law firm PPC ads to attract and convert potential clients. A well-structured marketing campaign and effective PPC marketing with paid ads can help your law firm generate quality leads and achieve measurable results quickly.

The TSEG Case Tracking Cycle

Many marketing agencies focus on traffic and form fills. At TSEG, we track real business outcomes. Our reporting starts with leads but extends to signed cases. As your intake team converts leads, we use that case data to refine your campaigns. By closely monitoring your campaign’s performance, we focus on optimizing ad performance and improving your overall marketing efforts. This ongoing optimization helps your PPC strategy evolve based on real results. At the end of the day, it’s signed cases, not clicks or impressions, that drive your firm’s growth. We ensure your campaigns reflect this priority.

Real-Time Optimization: We review your campaign daily, not monthly. Managing your Google Ads account with ongoing PPC management, we use live data and case feedback to adjust bids and budgets to maximize your cost-per-case efficiency. This dynamic management ensures your ads remain effective and cost-efficient.

Our Unique MVA Model

TSEG has developed a unique paid search strategy targeting individuals involved in motor vehicle accidents before they actively search for a lawyer. This approach is specifically tailored to a law firm’s needs and is part of a comprehensive law firm PPC strategy designed to maximize ROI and attract local clients. This strategy includes services like SEO for lawyers and web design for lawyers. Every lead is screened, qualified, and live-transferred directly to your intake team, ready to convert. Many of our partners close these leads at a 40 to 50 percent rate, generating steady cases for firm growth.

Landing Pages and Conversion Tracking

A well-designed landing page is crucial to convert clicks into clients. It provides clear, relevant information and guides visitors to take action, such as scheduling a consultation or filling out a form. Landing page optimization, including a prominent call-to-action, can significantly increase conversions by encouraging potential clients to contact your law firm.

Using tools like Google Analytics, we track key metrics such as click-through rate, conversion rate, and cost per conversion. Monitoring key performance metrics is essential as it helps improve ad performance and ROI by ensuring your ads and landing pages remain relevant and effective. This data helps us identify the most effective ads and pages, enabling ongoing optimization.

Why Choose PPC with TSEG?

17+ Years of Success: TSEG has extensive experience in managing, optimizing and developing successful law firm PPC campaigns across all practice areas in highly competitive markets.
Exclusive Leads: Your campaign budget supports a dedicated PPC strategy built only for your firm. We do not pool budgets or resell leads, ensuring your pipeline is yours alone.
Transparent Reporting: Every call, form, and signed case is tracked with unique numbers so you clearly see your ROI.
Real-Time Optimization: Daily campaign management and case feedback help us continually improve your results.
Cost Efficiency: We focus on cost per signed case, not clicks, ensuring your ad spend translates into real business outcomes. Careful management of your law firm’s PPC budget and PPC ad spend ensures maximum ROI for your law firm’s PPC campaign.

Frequently Asked Questions

What’s your cost per case? Is it guaranteed?

We don’t sell leads or retainers at a fixed price. Instead, we provide realistic cost-per-case estimates based on current campaign data, intake quality, and your market. If costs exceed targets, we adjust quickly. If costs are lower, that’s even better.

Are these leads exclusive to my firm?

Yes. All leads are exclusive to your firm. We do not pool budgets or resell leads.

Can I do just SEO now and paid advertising later?

You can start with SEO, but it’s a long-term investment that often takes two to three years for significant results. We strongly recommend running paid advertising alongside SEO from the start to generate cases immediately.

How long does it take for a Google Ad campaign to start producing results?

Most ad campaigns undergo a learning phase lasting three to six months. During this time, bids are managed conservatively while data on keywords and competitors is gathered. You should analyze leads over time to focus on high-converting terms.

Google Ads, is it just about getting the cheapest click or lead possible?

No. The goal is to appear in the top two ad positions for high-converting keywords. Lower bids may save money but often lead to low-quality leads. We prioritize quality clicks that convert into cases, even if they cost more.

Why does TSEG focus on cost per case vs impressions, clicks, or even leads?

Cost per signed case is the only number that matters. High traffic doesn’t help if it doesn’t convert. We track each lead from ad click to signed case so you see your real ROI.

How do I know if my paid advertising campaign is working?

Track all leads with unique numbers across channels. Review cases versus spend monthly, and allow five to six months for consistent data. Avoid making hasty decisions based on short-term fluctuations.

How accurately can you track cost-per-case from paid search?

Our tracking system, combined with intake feedback, provides precise cost per signed case data, showing exactly how your marketing dollars convert.

Why is my office location so important when it comes to signing cases from the internet?

Google emphasizes local relevance. Having multiple offices near populated areas improves visibility and increases case opportunities.

Does it matter if my office is located near the city center when it comes to Google?

City centers used to be key, but now proximity to where clients live matters more. Offices near high-population neighborhoods or major highways perform better in local search.

How are Google Local Service Ads different from Google Ads?

Local Service Ads are pay-per-lead; you pay only when a lead calls. Google Ads are pay-per-click, charging for each click regardless of conversion. Both provide value and work best when used together.

What are Google Local Service Ads and how should I approach them?

LSAs appear at the top of Google results and charge per lead. We consistently rank clients in the top three for LSAs, generating steady leads and cases.

What is the biggest difference between Google Ads & Social Media Ads?

Google Ads reach high-intent searchers, driving immediate conversions. Social media ads build brand awareness over time but usually don’t generate instant leads. Both play distinct roles in marketing.

How do I figure out my law firms marketing budget?

Set realistic monthly case goals. For example, five cases may require a $10,000 monthly marketing budget. Adjust your budget based on case feedback and campaign performance.

As a lawyer, what can I do to help my digital marketing agency?

Provide regular case feedback. Sharing which leads become signed cases allows agencies like TSEG to optimize campaigns based on real data, not guesswork.

Ready to Grow Your Firm with Proven PPC?

Contact TSEG today to learn how our exclusive PPC strategies deliver quality leads, signed cases, and measurable growth for your law firm.

Pay Per Click (PPC) Advertising for Lawyers