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With the rise of rideshare services such as Uber and Lyft, a concerning number of incidents involving passenger assaults, including sexual assaults, have come to light. As rideshare companies struggle to implement adequate safety measures and background checks for their drivers, victims increasingly seek legal recourse for their injuries.

Lawyers experienced in mass tort cases can play a critical role in securing compensation for these assault victims. TSEG offers specialized marketing campaigns to help law firms identify and acquire clients for rideshare assault lawsuits.

rideshare passenger looking at phone while approaching rideshare vehicle

Call (512) 394-7234 for a free estimate and to learn more about how our mass tort marketing campaigns can generate qualified leads and grow your client list.

The Challenge of Rideshare Assault Cases

Rideshare assaults, particularly sexual assaults, present unique challenges due to the independent contractor status of drivers and the policies of rideshare companies. These assaults often involved complicated legal questions about liability, the adequacy of safety measures, and the rideshare company’s responsibility for passenger safety.

Due to their nature, mass tort cases require a strategic approach to litigation and client management. The multiple plaintiffs may have different ideas of what a successful lawsuit looks like, and managing their expectations is an essential part of a lawyer’s job.

One way to do this is to make sure that plaintiffs understand what they’re signing onto when joining a mass tort claim. A comprehensive marketing strategy that informs potential plaintiffs of their legal rights can achieve this goal.

Key Issues in Rideshare Assault Mass Torts

Some of the key issues rideshare assault mass tort claims must deal with include:

Independent Contractors - Rideshare companies classify their drivers as independent contractors rather than employees, which can complicate liability issues. If the drivers were employees, it would be easier to hold the rideshare companies liable for their actions.
Safety Measures - Whether the rideshare companies’ safety measures, such as driver background checks and incident reporting systems, are sufficient is often a significant point of contention during these cases. Are the companies doing enough to keep their customers safe?
Company Policies - The policies and practices of rideshare companies like Uber and Lyft regarding driver vetting and passenger safety are also critical components of these cases. How do the companies respond when they learn of assault claims?

Uber Lyft Rideshare Assault Mass Tort Updates

November 2024

November 25, 2024

An Illinois woman has added her case to the growing MDL against Uber, claiming she was sexually assaulted by a driver in Cook County in November 2022. The lawsuit alleges that Uber failed to implement adequate safety measures to protect passengers, as has been echoed in numerous similar cases within the litigation. Meanwhile, Uber continues to resist efforts to disclose internal documents. The company argues that such disclosures could harm its business operations and reveal privileged information.

November 12, 2024

Uber has moved to seal certain internal documents, claiming that disclosure would compromise its competitive position and reveal private, sensitive information. The company asserts that the materials include strategic business plans, privileged communications, and legal tactics, which, if exposed, could harm its interests. Uber is opposing public access, even in redacted form, emphasizing the distinction between proprietary data and content that may simply be embarrassing.

November 1, 2024

The Uber driver sexual assault MDL added 65 new cases since October, reaching a total of 1,411, slightly below September’s 83-case increase. Meanwhile, a comparable number of cases remain active in California state courts, as Uber’s California residency allows plaintiffs to file there. Attorneys have yet to reach a consensus on the most favorable venue, leading to continued filings in both state and federal jurisdictions.

October 2024

October 22, 2024

Plaintiffs’ attorneys and Uber are at odds over whether or not to reach out to former Uber employees during the investigation. Plaintiffs maintain their actions comply with ethical standards, avoiding individuals represented by Uber’s legal team or former in-house counsel. Uber, however, warns this could violate attorney-client privilege or NDAs, as some ex-employees may be represented or soon will be. While ABA guidelines permit contact with unrepresented individuals if privilege is safeguarded, Uber’s lack of clarity on which employees held privileged information raises additional challenges.

October 6, 2024

Plaintiffs are requesting records from Ballard Partners to support allegations that Uber’s lobbying influenced legislation to help the company avoid stricter safety measures. They claim these records could reveal how Uber shaped policies to benefit its business while minimizing the importance of passenger safety. According to the plaintiffs, the documents may show that Uber had knowledge of potential safety risks and that it misrepresented its commitment to rider safety. This evidence, they argue, is vital to proving that Uber placed its profits above the well-being of its passengers.

October 5, 2024

In the discovery conference overseen by Magistrate Judge Lisa J. Cisneros this week, the focus was on disputes over Uber’s document production and privilege logs. Uber agreed to validate its review of data from 20 custodians in line with the ESI Order. Plaintiffs continue to press for an audit to confirm inclusion of hyperlinked files and metadata. Judge Cisneros ruled that employee background checks and compensation details remain undisclosed without specific justification. Discovery deadlines are being extended as parties resolve issues collaboratively. Since the previous month, 83 new cases have joined the Uber driver sexual assault MDL, now totaling 1,346 cases.

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TSEG’s Specialized Mass Tort Marketing Campaigns

TSEG offers comprehensive marketing solutions for law firms handling mass tort cases, such as those against Uber and Lyft for driver assaults on passengers. We’ll tailor our campaigns to attract potential clients who were victims of rideshare assaults and make sure your firm reaches those in need of legal representation.

Benefits of Partnering with Us

When you partner with our team, you gain access to our:

Targeted Lead Generation – We’ll use data to identify and target potential clients based on demographics, history, and other metrics to make sure we’re providing qualified leads who need your firm’s experience.
Customized Campaigns – We’ll create customized marketing campaigns that align with your firm’s goals and attributes specific to rideshare assault cases.
Expertise in Mass Tort Marketing – We’ll use our extensive experience in mass tort marketing and our understanding of the nuances of these cases to market your services to potential plaintiffs effectively.

In-Depth Information on Rideshare Assault Torts

Marketing your services to potential clients may include informing them about how you determine legal liability in these types of cases and how you manage them.

Legal Liability

Who is legally liable for the injuries caused to your clients in a rideshare assault case? Is it the driver who committed the assault? The company that employed them? Or a combination of the two?

Liability Issues - Determining liability in rideshare assault cases can be challenging due to the independent contractor status of drivers.
Company Responsibility - Rideshare companies may be accountable for inadequate safety measures and their failure to protect passengers.

Case Management

How you manage your cases can be a major factor in whether a potential plaintiff becomes your client. Plaintiffs want to be sure you’ll take their claim seriously and do everything possible to get them the compensation they deserve.

Client Intake - Efficient and sensitive client intake processes are crucial for mass tort cases involving traumatic experiences such as sexual assault.
Evidence Gathering - Thorough investigation and evidence gathering are vital for these cases, and that includes obtaining safety reports, incident details, and company policies.

Contact Us for a Free Estimate

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your firefighting foam mass tort campaign, call us at (512) 394-7234.

START YOUR RIDESHARE ASSAULT MASS TORT CAMPAIGN NOW

Our Lead Generation Services

Partnering with TSEG can significantly enhance your law firm’s ability to attract clients for Uber and Lyft rideshare assault mass tort cases. Our specialized services provide the support you need to expand your client base. Some of our offerings include:

Search Engine Optimization - SEO involves updating your website to make it more friendly to search engines and visitors so that it organically ranks higher, leading to more potential clients.
Pay-Per-Click Ads - Search engine and social media ads can be a cost-effective way to generate leads, as you only pay when someone clicks on your ads. The more targeted your ads are, the more qualified the leads they generate will be.
Content Marketing - Our team will produce high-quality content that educates and engages potential clients to establish your firm as a leader in rideshare assault litigation and attract organic traffic to your website.
Social Media Campaigns - Social media can be a great place to find potential plaintiffs. Running ads on the platforms where your target audience spends their time is an excellent way to get eyes on your services.
Landing Page Creation - No lead generation campaign is complete without a dedicated landing page. Landing pages help turn potential leads into confirmed leads.

Jumpstart Your Rideshare Assault Mass Tort Marketing Campaigns

If your law firm is ready to take on Uber and Lyft rideshare assault mass tort cases, TSEG can provide the dedicated marketing support you need. Call (512) 394-7234 for a free estimate and to learn more about how we can help you attract new clients, expand your practice, and secure compensation for victims of rideshare assaults.

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During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

Call us at (512) 394-7234

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FREQUENTLY ASKED QUESTIONS

What is a multi-channel approach in mass tort marketing?

A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.

How does TSEG use data in mass tort marketing?

What is the role of SEO in mass tort marketing?

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What services does TSEG offer for mass tort campaigns?

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Uber/Lyft Rideshare Assault Mass Tort Marketing Campaigns