Our history
The Legal Marketing Firm Trusted by Attorneys Since ’08
TSEG is a division of Cloud[8]Sixteen, Inc. and was founded in 2008 by co-founders Joe Devine, Rodney Organ, Graham Smith, Joel Davis, and Kim Curtis. We started the company to offer custom and focused SEO to attorneys – and on a market exclusive basis. For over a decade, TSEG has adapted with all of the developments of the internet, and more importantly with every change in search engine algorithms. As SEO became more complex, we expanded our services to include other digital marketing disciplines including paid search, local search, social media ads, OTT ads, content marketing, and web design. We view our law firm clients as serious business partners. We focus on building strong relationships with our clients that are based on trust, honesty, and mutual understanding. Competitive law firms from across the country choose TSEG to take care of their many digital marketing needs.
Our Mission
At TSEG, our mission is to provide comprehensive digital marketing solutions for law firms, helping them establish a strong online presence and generate leads for their services. We strive to drive targeted viewer engagement and qualify leads in a cost-effective manner, in order to maximize the success of our clients’ campaigns.
Our Culture
Our culture is constantly evolving, but we always provide a positive work environment. We encourage open communication, embrace creativity and innovation, and reward hard work. This type of company culture allows employees to feel empowered and engaged in their work, leading to greater productivity and job satisfaction, which means getting better results for your law firm. By fostering a positive company culture, we’re able to attract and retain top talent, which is vital for the long-term success of a company.
our impact
At TSEG, we understand the powerful impact that digital marketing can have on the legal community. We strive to create cutting-edge digital experiences for lawyers that not only help them grow their practice, but also make legal services more accessible to those in need. We believe in utilizing every aspect of digital marketing – from website design to social media – as a means of creating positive change for both attorneys and their clients.
Core Values
At the core of TSEG’s operations is an unwavering commitment to our clients, and their clients. We recognize that behind every lead is an individual, not just a data point. Every strategy, campaign, and decision is made considering the law firm’s noble mission to provide justice and support to their clients.
Digital marketing is ever-evolving, and TSEG prides itself on adapting and innovating. By staying ahead of industry trends and continuously updating strategies, we ensure our clients remain competitive in the digital space.
TSEG operates with the utmost integrity and transparency in serving TSEG clients and the communities they impact.
TSEG’s success can be attributed to its collaborative culture. The team works cohesively, utilizing each member’s expertise to deliver optimal results.
The TSEG team is committed to continuous learning and professional development to stay ahead of the competition. By investing in training and staying updated with the latest in digital marketing, TSEG affirms that its clients receive top-tier services.
MORE ABOUT TSEG
TSEG‘s approach to digital marketing is representative of our 15+ years of experience and success with law firms. Our strong understanding of the legal world stems from our company’s co-founders, and our team of search marketing professionals continue to keep us at the forefront of the industry. Today’s best practices can be quickly outdated by a single Google algorithm update or Meta Ads policy changes. We understand just how volatile an online marketing campaign can be and we take every measure to secure our clients’ online presence as well as analyze and effectively react to new trends and discoveries in the digital advertising world.
Why Partner With Us?
First of all, they have seen that search works, and they want it to work for them. They are aggressive in their own markets and they are willing to try new things to beat the competition, and that means SEO. Even more significantly, they are willing to spend the money and be patient enough to get to number one or persevering enough to maintain a top ranking by constantly adding new content.
Coupled with that ambition is a recognition that they should “stick to their knitting” and trust TSEG to improve their digital marketing, as well as other key functions like intake, case signup and operations; things they know they have to get right but do not want to hire staff to do.
One of the critical things we offer our clients is exclusivity – if we sign you up as a client to support your personal injury practice in Birmingham, Alabama, you will be the only personal injury firm in town with whom we work. – Exclusivity
We have a pretty far-reaching reputation for success, particularly for lawyers and law firms. As our client base expands, law firms all over the country see what we can do and how we make lawyers competitive in their market. – Reputation
We are constantly innovating and trying out new marketing ideas and strategies, to keep our clients ahead of the competition. Effective SEO is not as complex as law, but it is close. Attorneys hire us because they recognize that complexity, and the range of skills needed to be successful.
We do not make irresponsible claims or guarantees. Every aspect of getting good rankings is affected by the moves the competition is making, and we are not in control of that. We understand good rankings are a process, not an event and we are careful to make sure clients understand that. We are not looking for short term clients but look for long lasting clients and long term results/success. That means having realistic and informed expectations.
We do not have account managers, you work with the same person from the sale throughout the entire relationship, this creates strong partnerships between us and the client. You will have access to our entire management team & CEO whenever you need us.
Because we have worked with law firms around the country and Canada, we have learned a few things about how to streamline the client acquisition process. We work with the client not only to build their digital marketing, but to also make their firm more efficient. We can train your intake staff to work effectively with live chat and follow up effectively with prospects. We can also recommend tools that can further help achieve success.
What are the top reasons lawyers have decided not to work with us?
Some firms are already operating at full capacity and really could not handle a bunch of new clients. They may have all the business they need or are winding down their practice in anticipation of retirement.
We will not have a working business relationship that is a competitor of our clients. It is as simple as that.
We are very good at what we do, we have a consistent record of success, and we charge accordingly. Generally, we find we work best with law firms at the top of their market, and who had the ambition to get there in the first place.
Some lawyers want the guarantee and promise of the immediate first-page results. This is impossible to do unless you own Google, but many SEO providers will sell them on a dream pitch of immediate rankings and lots of prospects. In reality, digital marketing companies have to patiently apply their knowledge and skills to build up a critical mass of optimized content for their clients and apply other tools like structured data and to improve rankings over time.
Employee Recognition
Our talented legal marketing specialists continue to drive our company forward, and we recognize when their work ethic or genius inspires others. While we wish we could award everyone’s hard work, there can only be one Operations Employee of the Year, one Salesperson of the Year, and one Cloud Champion. To learn more about these awards and their past winners, click the button below!
