Michael Armenta

Michael has a decade plus of expertise in strategic product and program management. Throughout his career, he has worked with some of the biggest brands and networks in the advertising industry, helping them solve complex problems to make sure their campaigns are increasingly profitable.

As the Director of Strategy at TSEG, Michael plays a pivotal role in shaping the organization’s strategic direction, both internally and on behalf of our clients. He is focused on helping pair qualitative insights with quantitative data to help remove any bias and maximize focus on our clients ROI/ROAS.

Outside of the office, Michael enjoys watching his favorite sports teams and spending time with his family. He lives with his wife, Valerie, and their Samoyed pup, Keanu. He holds a degree from the University of Texas in Austin, where he majored in Advertising and Business.