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What Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...
Read MoreGen Z Is Changing the Case Acquisition Game Gen Z isn’t searching for legal help the same way older generations have. Instead of turning to traditional search engines, they’re finding answers—and law firms—on platforms like TikTok, YouTube, and Reddit. For law firms that want to stay ahead, understanding these habits and creating content tailored to...
Read MoreWhy Voice Search Matters The way people search online has shifted dramatically, and voice search is at the heart of this change. Instead of typing out stiff keywords, potential clients are asking natural, conversational questions like, “Who’s the best attorney near me?” or “How do I file for divorce in Colorado?” For law firms, this...
Read MoreThe Key to Unlocking AI’s Full Potential in Legal Marketing Generative AI is transforming how businesses approach marketing, including the legal sector. From analyzing data to generating tailored content, AI offers tools that can make marketing campaigns faster and more precise. However, its abilities come with limitations. AI relies on algorithms and patterns, making it...
Read MoreA Simpler Way to Search Google’s latest update introduces an option for users to toggle off personalization in search results, offering a more neutral way to browse. This change allows individuals to find information without the influence of their previous searches or browsing history. For lawyers, this allows you to quickly search for your own...
Read MoreWhat Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
Read MoreHow Google’s Antitrust Ruling Could Redefine Marketing The Department of Justice (DOJ) has taken a bold step in its antitrust battle against Google by calling for the divestiture of the Chrome browser. This proposed move comes on the heels of significant victories for the DOJ, signaling a new chapter in the government’s fight to curb...
Read MoreMeta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...
Read MoreInsights from Reddit’s Leadership Recently, Reddit executives held an AMA (Ask Me Anything) session, offering a rare opportunity for businesses to gain direct insights into the platform’s strategies and potential for brand success. Spearheading the discussion were Jen Wong, Reddit’s COO, and Timo Pelz, VP of Business Marketing, both sharing their expertise on creating meaningful...
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