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Universal Analytics has been in Beta for quite some time now, but it has finally received the call up to replace Classic Analytics. Universal Analytics allows for more robust tracking and gives more insight regarding user interaction on a given website. There are plenty of changes and updates that are worth mentioning, but one of...
Read MoreThere are a variety of social media tools that can be used to improve your online presence and ease the process of promoting your business through social media outlets. When it comes to a successful social media marketing strategy, it can be tough for small businesses to stand out amongst the rest. By using a...
Read MoreWith the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...
Read MoreIt surprises me that there are websites out there that do not consider and incorporate conversion into the fabric of the design. It’s one thing to have a website that is pretty. It’s another thing to have a website that subtly persuades people to read, click, and buy (or submit contact information through a form)....
Read MoreLast week, I read an article from a marketer who pointed to a 243% increase in mobile traffic among his clients over the past 2 years. I was a bit shocked by the number… it seemed high. And while traffic can differ industry to industry, and even client to client, for a number of reasons,...
Read MoreThe entire team at TSEG (A Division of Cloud[8]Sixteen, Inc.) is proud to announce our inclusion on the Austin Business Journal’s list of Best Advertising and Marketing agencies in Austin, published in their annual Book of Lists. This year, the publication ranked our parent company, Cloud[8]Sixteen, Inc., #9 for Marketing and Advertising agencies. We are very...
Read MoreAfter 4 months of Beta testing, Google has released Review Extensions to the full population of Adwords advertisers. Review Extensions will display 3rd party reviews underneath an advertiser’s ad, hopefully lending both security and confidence to the product or service. This should help advertisers a great deal by confirming to users that the product or...
Read MoreSince the website Yelp (www.yelp.com) was relaunched in February of 2005 with a decided focus on providing user reviews of businesses and professionals, the site has become one of the most frequently visited sites on the web, as people look to the reviews provided by others in their communities before going to a new mechanic,...
Read MoreCloud[8]Sixteen, Inc., got its start as TSEG (TSEG), a Search Engine Optimization company that our CEO and CTO ran out of their homes before making the company’s first move into a 500 sf office space in Westlake. After outgrowing that space, the company moved to a four-roomed, 1,000 sf office downtown next to the Driscoll Hotel. In...
Read MoreEight members of the Cloud family walked into Slick Willie’s pool hall as a team with heads held high. That particular night, they did not leave in quite the same spirits. Aaron Dillon, Ngage Operations Manager, had experience in Pool League Play from years previous and decided to collect seven other members from Cloud [8]...
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