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You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked...
Read MoreThere are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers...
Read MoreSearch Engine Friendly This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on...
Read MoreWorking with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be...
Read MoreWhat do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end...
Read MoreSpending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...
Read MoreHave you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week? This is a clear sign that the company is either a.) unable to...
Read MoreWhen I began my career at Cloud 8 Sixteen, Inc., I never imagined that I would have the opportunity to photograph attorneys from one of the most prestigious law firms in America. Fast forward two years and I am pulling up to Williams Kherkher’s office, a massive building located in Houston, Texas. Williams Kherkher is...
Read MoreIt’s no secret that everyone is confused about the new algorithm change that Instagram decided to move forward with. In March of this year, Instagram changed the way posts are shown on the platform – no more chronological order. This month, Instagram decided to change the algorithm again. Now, posts show up in terms of...
Read MoreStarting November of 2017, is saying “adios” to Yahoo’s search engine. After years of collecting data from Yahoo, we’ve decided to let go of our old friend to redouble our efforts into Google and Bing. Why Goodbye? In recent years, the world of SEO has seen a decline in search volume coming from Yahoo. As...
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