Google Purchases Frommer’s – is this a trend that will continue?
As reported by Amir Efrati and Jeffrey Trachtenberg on wsj.com, Google has purchased Frommer’s travel-guides for $25 million. Along with its purchases of ITA software and Zagat, Google has now acquired three major travel related information brands. The Frommer purchase will put Google in a position to further capitalize the 2 to 3 billion dollars...
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