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Correctly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn’t easy to navigate, and if information and resources aren’t easily accessible, many site visitors won’t...
Read MoreWhat is the primary purpose of a business website? Regardless of the type of business – whether it is a law firm, a retailer, a consulting agency, or a doctor’s office – the goal of a company website is to bring in new business. If a website fails to do so, it is inefficient and...
Read MoreWhen launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term “personal injury lawyer.” After several months, you manage to reach the first page of Google, and you start getting site visitors. One...
Read MoreWhy build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...
Read MoreSEO may not be right for every company, but it can be beneficial in almost every profession or market. Although the majority of our clients at TSEG are practicing attorneys or law firms, we’d like to point out that online marketing is by no means limited to the legal profession. Many of our clients, for...
Read MoreBreaking into an existing market is almost always difficult for newcomers, and the world of internet marketing is no exception. When a new business sets up shop, it must deal with older, bigger, and often wealthier competitors; when a company or firm launches a new website, it must compete with older, better-established websites. The longer...
Read MoreOur CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work. In other words, SEO is a work in progress. Not only do you have to...
Read MoreOne of our big selling points here at TSEG, is our exclusive partnership agreement. (Not sure what this is? Go to http://www.tseg.com to read about it). We believe that SEO works best through a long-term relationship with a client, not through a haphazard cookie-cutter approach. Take Alexander & Associates, for example. They are a rapidly-growing...
Read MoreWe recently launched a new website for Pete Leehey, a motorcycle accident lawyer in Iowa. He&’s not your typical personal injury attorney; we might describe him as a biker who just happens to be an award-winning lawyer as well. But we’re pretty proud of the way this site turned out; it really shows the impact...
Read MoreWhen’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?” Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign...
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