Legal Marketing Blog

Google’s Q4 Earnings Prove the Future of AI Is Here—What It Means for Law Firms

Google’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...

Google’s AI Overviews Are More Advanced Than Ever—Is Your Law Firm Ready?

Google’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...

Yahoo’s AI-Powered Search, Threads Ads, and Google’s SEO Advice—What Law Firms Need to Know

Big Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...

TSEG Wins The Golden Gavel Award for Best Podcast/Webisode

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

DeepSeek R1: The Open-Source AI Shaking Up the ChatGPT Era For the past few years, OpenAI’s ChatGPT has stood at the forefront of conversational AI, setting new benchmarks for performance and redefining how businesses and individuals interact with technology. Many, including TSEG, predicted that ChatGPT-powered tools, such as SearchGPT, could reshape entire industries—perhaps even surpass...

Google Business Profile Adds WhatsApp and SMS Chat: What It Means for Law Firms

What’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...

TikTok’s Shutdown Preview: Where Legal Content Goes if the Ban Happens

A Preview of the TikTok Ban This past weekend, TikTok experienced a temporary shutdown in the U.S., leaving millions of users unable to access the app over the weekend. Late Saturday, TikTok began displaying a message to users stating that its services were “temporarily unavailable.” The shutdown came ahead of a federal ban that was...

UK’s Google Investigation and the Ripple Effect on SEO for Law Firms

A Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...

Banning TikTok – What Lawyers Should Know

Update 1/19/2025: The TikTok Ban Has Been Delayed for 75 Days A Legal Matter of National Security It’s finally here – the banishment of a social media giant, fueled by escalating concerns over data security and foreign influence. Efforts to ban TikTok have been active at both the executive and legislative levels for months. FCC Commissioner...

Google Testing Search Features That Impact Law Firms’ Maps Ads, Reddit Rankings and Suggested Searches

Why Google’s Latest Updates Matter for Law Firms Google is testing several features in search this week. These changes, even if temporary, are altering how potential clients search for and find legal services. We’re seeing Reddit drop in rankings across the board, ad adjustments in the local pack, and expanded “People Also Ask” (PAA) sections....