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Google’s Third-Party Cookie Phaseout Plan Google has announced a delay in its planned phaseout of third-party cookies, initially set for 2024. This decision comes after significant feedback from regulators, advertisers, and stakeholders who expressed concerns over privacy and the efficacy of alternative tracking methods. Google’s move to extend the timeline provides additional time for businesses...
Read MoreUnderstanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...
Read MoreSignificant Drop in AI Overview Visibility Recent trends reveal a marked decline in the appearance of Google’s AI Overviews, now visible in just 7% of searches. This is a significant drop from the 15% visibility recorded earlier in the year. This reduction is more pronounced since mid-April, affecting sectors such as education, entertainment, and ecommerce...
Read MoreSEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...
Read MoreGoogle Ends Continuous Scroll on Desktop Google has recently decided to phase out continuous scrolling on desktop, a feature that previously eliminated the need for distinct, numbered pages in search results. This significant update returns the traditional “page 1” placements, intensifying the competition for top spots. For attorneys, this shift solidifies the necessity of strong...
Read MoreThe Reddit Reputation Challenge The growing partnership between Reddit and Google is becoming increasingly significant in legal marketing. Reddit has developed a strong ability to get posts ranked quickly in Google’s top search results. This effectiveness stems from Reddit’s platform structure, which aligns well with Google’s preference for content that is fresh, relevant, and engaging....
Read MoreGoogle Introduces Local Services Ads on Maps Google has integrated Local Services Ads (LSAs) into Google Maps today, enhancing local search advertising by showcasing trustworthy and verified businesses prominently in search results. This update provides a valuable opportunity for law firms to boost their online presence and attract more local clients. LSAs include essential information...
Read MoreThe Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...
Read MoreThe State of Desktop SEO in a Mobile-First World The finalization of Google’s switch to mobile-first indexing is nearing. The company plans to crawl all websites exclusively with its mobile Googlebot starting on July 5, 2024. According to Google, some websites are still crawled with the desktop bot, but that will end July 5th. The...
Read MoreThe Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...
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