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Google Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...
Read MoreAddressing Concerns About Low-Quality Traffic Attorneys often worry that low-quality traffic could jeopardize their website’s rankings or credibility. Some firms have even experienced attempts by rivals to degrade their online presence through unhealthy links or poor traffic sources. However, Google’s Martin Splitt has clarified that such external traffic cannot negatively impact how Google evaluates a...
Read MoreGoogle continuously revises its algorithm with “core updates” to improve the quality and relevance of search results. These core updates can significantly affect website rankings, including those in the legal industry. Staying informed about these updates helps legal websites align with Google’s current ranking criteria. What’s in the August 2024 Core Update? The August 2024...
Read MoreA Shift in Google AI Overviews Google’s latest Search AI adjustments are changing how online content is prioritized and presented. These updates favor content from some of their most trusted, authoritative sources, condense the SERP information shown, and place a stronger emphasis on high organic search rankings.
Read MoreWhat is PPC Bias? Pay-per-click (PPC) advertising is an essential tool for law firms looking to attract new clients online. However, biases in PPC campaigns can hinder their effectiveness and reduce return on investment. PPC bias occurs when ad targeting is unintentionally skewed, often due to assumptions or limitations in data, which affects who sees...
Read MoreGoogle’s Antitrust Violations A significant legal setback has occurred for Google as federal judge, Amit Mehta, has ruled that the company maintained a monopoly in online search and search advertising, violating U.S. antitrust laws. This decision follows a lawsuit filed by the U.S. Department of Justice and several states, which accused Google of using anti-competitive...
Read MoreBing’s Generative Search Experience Bing, Microsoft’s search engine, is exploring new horizons with the integration of generative AI. Generative Search Experience (GSE) is Bing’s version of Google’s Search Generative Experience (SGE). This technology promises to revolutionize how search results are delivered, offering users more detailed and contextually relevant information. By enhancing the search experience with...
Read MoreAustin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...
Read MoreGoogle’s Third-Party Cookie Phaseout Plan Google has announced a delay in its planned phaseout of third-party cookies, initially set for 2024. This decision comes after significant feedback from regulators, advertisers, and stakeholders who expressed concerns over privacy and the efficacy of alternative tracking methods. Google’s move to extend the timeline provides additional time for businesses...
Read MoreUnderstanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...
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