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The Overlap Between Client Service and Reputation Management Law firms today are well aware that a strong online presence can be a deciding factor for potential clients. Yet, many still treat review acquisition as a purely marketing-driven task. A recent study, published by GatherUp, however, challenges this approach, suggesting that requesting reviews should be seen...
Read MoreThe Future of Video Content in Legal Marketing YouTube recently introduced its latest features at the Made on YouTube event, providing new tools that can benefit legal marketers. As video content becomes more important for client outreach, law firms can now explore fresh ways to connect with potential clients. These features, which simplify video production...
Read MoreGoogle’s Push for Transparency in Digital Content Google’s latest update to its Search platform introduces new image labels indicating whether an image was created by AI, edited, or captured by a camera. As AI-generated content becomes more common, this move is designed to enhance transparency for users. For law firms, maintaining trust online is important,...
Read MoreThe Growing Focus on Privacy in Digital Advertising Data privacy is becoming a central issue in digital advertising, and law firms are directly impacted. As regulations tighten and the demand for privacy grows, companies like Google are introducing new technologies to address these challenges. One of the latest developments is Google’s “Confidential Matching,” a tool...
Read MoreAI Search in the Legal Industry – SearchGPT vs. Google With AI tools like SearchGPT entering the scene, your potential clients are shifting the way they seek legal information. SearchGPT, created by OpenAI, provides concise, citation-backed answers, making it a powerful resource for users searching for quick legal advice. Unlike Google’s traditional list of links,...
Read MoreAdapting to Chrome’s AI-Driven Search Google’s new Chrome AI feature is set to transform how users engage with their browser history by introducing a more intuitive way to revisit websites. By utilizing natural language processing, users can now search their past activity based on themes or content fragments rather than just keywords. For law firms,...
Read MoreNew Insight on YouTube’s Algorithm Video content has become a powerful tool for law firms to connect with potential clients and showcase their expertise. YouTube, as the world’s second-largest search engine, provides an ideal platform for attorneys to share insights, build trust, and expand their reach. Recently, YouTube’s Creator Liaison Rene Richie, released multiple videos...
Read MoreGoogle Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...
Read MoreAddressing Concerns About Low-Quality Traffic Attorneys often worry that low-quality traffic could jeopardize their website’s rankings or credibility. Some firms have even experienced attempts by rivals to degrade their online presence through unhealthy links or poor traffic sources. However, Google’s Martin Splitt has clarified that such external traffic cannot negatively impact how Google evaluates a...
Read MoreGoogle continuously revises its algorithm with “core updates” to improve the quality and relevance of search results. These core updates can significantly affect website rankings, including those in the legal industry. Staying informed about these updates helps legal websites align with Google’s current ranking criteria. What’s in the August 2024 Core Update? The August 2024...
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