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The State of Desktop SEO in a Mobile-First World The finalization of Google’s switch to mobile-first indexing is nearing. The company plans to crawl all websites exclusively with its mobile Googlebot starting on July 5, 2024. According to Google, some websites are still crawled with the desktop bot, but that will end July 5th. The...
Read MoreThe Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...
Read MoreGoogle has introduced a new feature called AI Overview in its search engine results pages (SERPs). This innovative addition uses artificial intelligence to enhance the search experience by providing users with a concise summary of information related to their query. The AI Overview is designed to help users quickly understand the most relevant aspects of...
Read MoreReddit’s SEO Power Reddit, often known as “the front page of the Internet,” has a new knack for getting posts to rank quickly in Google top search results. This ability comes from Reddit’s unique platform structure, which matches well with Google’s preference for fresh, relevant, and engaging content. Reddit’s Massive Structure & Organization At its...
Read MoreAUSTIN, TX (TSEG) APRIL 12, 2024 We are thrilled to announce that TSEG has won THREE Internet Advertising Competition (IAC) Awards for our work on our Hair Relaxer Campaign, AFFF video ad, and a Lawyer Website The 2024 IAC has awarded TSEG with: Best Legal Social Media Campaign Best Legal Online Video and Outstanding Website
Read MoreUPDATE: Since this post was written the bill has been signed into law. Read about it here. The TikTok Phenomenon TikTok’s rise to fame was unlike any other social media. With its addictive short videos and algorithm-driven content, the platform has captured the attention of users worldwide. Content on the platform ranges from dancing videos...
Read More[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...
Read MoreEthical Digital Marketing: A Guide for Legal Professionals There is a responsibility that comes with serving legal professionals who stand up against corporate giants like Bayer, 3M, and Johnson & Johnson. Since 2008, we’ve helped define the standard of excellence in ethical legal marketing. Our deep-rooted respect for this space stems from over 15 years...
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