Legal Marketing Blog

TruLaw Wins The Golden Gavel Award for Best Lead Generation Ad

TSEG Wins IAC Award for Best Legal Social Media Campaign

Paraquat and Parkinson’s Disease Lawsuit Campaign Selected by The Web Marketing Association AUSTIN, TX (TSEG) APRIL 5, 2022 Our social media lead-gen campaigns for the Paraquat & Parkinson’s mass tort litigation have been announced winners in the 2022 Internet Advertising Competition Awards developed by the Web Marketing Association to honor excellence in online advertising. TSEG...

We’re Excited to Share Something New With Our TSEG Community (2022)

How to Track Reporting and Case Value

Generating leads and turning them into actual signed clients requires a strategic marketing plan and proper ad placement. However, it’s more than just advertising your firm and waiting for the calls to come in. You must also track those calls to confirm whether your advertising campaign works and what areas of your campaign might need...

The Difference Between Local Service Ads and Pay-Per-Click Ads

The Difference Between Local Service Ads and Pay-Per-Click Advertising Pay-per-click advertising (PPC) has been an excellent option for law firms to get their websites in front of a large number of potential clients. In 2017, Google launched another paid search option called “local service ads” (LSA). This new option recently became available for lawyers to...

Why is SEO an investment?

When you build a website for your business, it becomes your company’s “online real estate.” Much like physical real estate, this valuable space on the world wide web can expand and become more visible. The term for increasing your website’s visibility online is “search engine optimization” or SEO. While almost every business owner in every...

You Can’t Try a Case If You Aren’t Getting Cases

When an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...

The Coronavirus Outbreak’s Impact on Legal Marketing

In light of the economic uncertainty created by the coronavirus pandemic, many of our clients have been wrestling with how to address it, and how to signal their resolve to continue working through the crisis. wanted to share a few thoughts both on what your firm should say, and how to get that message out...

2020 Trends and What to Expect

SEO is Trickier, but Strong Legal SEO in 2020 is all about optimizing smarter. As technology evolves, Google’s algorithm keeps getting more advanced and digital marketers have to do their best to keep up. Google claims that its goal is to give internet-users the best results possible when they look something up on Google, and...

Local Service Ads for Lawyers

What are Local Service Ads? Local Service Ads are beginning to expand into new verticals and markets, so lawyers don’t want to miss out on the opportunity to take advantage of this new form of advertising. LSAs help you connect with people who search on Google for the services you offer. Your ads will show...