Legal Marketing Blog

Google’s Search Leak (for Law Firm Websites)

The Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...

Google’s New AI Overview Feature

Google has introduced a new feature called AI Overview in its search engine results pages (SERPs). This innovative addition uses artificial intelligence to enhance the search experience by providing users with a concise summary of information related to their query. The AI Overview is designed to help users quickly understand the most relevant aspects of...

Reddit Post Hits Google’s Top Search Results in Just 5 Minutes

Reddit’s SEO Power Reddit, often known as “the front page of the Internet,” has a new knack for getting posts to rank quickly in Google top search results. This ability comes from Reddit’s unique platform structure, which matches well with Google’s preference for fresh, relevant, and engaging content. Reddit’s Massive Structure & Organization At its...

TSEG Wins 3 awards for the 2024 Internet Advertising Competition

AUSTIN, TX (TSEG) APRIL 12, 2024 We are thrilled to announce that TSEG has won THREE Internet Advertising Competition (IAC) Awards for our work on our Hair Relaxer Campaign, AFFF video ad, and a Lawyer Website The 2024 IAC has awarded TSEG with: Best Legal Social Media Campaign Best Legal Online Video and Outstanding Website

Beyond the Ban: How Can Attorneys Prepare for a TikTok-Free World?

UPDATE: Since this post was written the bill has been signed into law. Read about it here. The TikTok Phenomenon TikTok’s rise to fame was unlike any other social media. With its addictive short videos and algorithm-driven content, the platform has captured the attention of users worldwide.  Content on the platform ranges from dancing videos...

Google Removing “More Places” Button Could Impact Law Firms

[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...

The Ethics Fire Burning Through Legal Marketing (FREE – Download Not Required)

Ethical Digital Marketing: A Guide for Legal Professionals There is a responsibility that comes with serving legal professionals who stand up against corporate giants like Bayer, 3M, and Johnson & Johnson. Since 2008, we’ve helped define the standard of excellence in ethical legal marketing. Our deep-rooted respect for this space stems from over 15 years...

7 Tips For Mass Tort Mastery

Embrace the Future: How Google’s AI Will Revolutionize Legal Search Marketing

TSEG & TruLaw Win THREE Internet Advertising Competition Awards

AUSTIN, TX (TSEG) APRIL 4, 2023 TSEG and TruLaw have just won THREE awards for our work on the Camp Lejeune Toxic Water lawsuit! TSEG/TruLaw Mass Tort Campaign Team Wins 2023 IAC’s for: Best Legal Social Media Campaign Best Legal Online Video and Best Legal Email Message The 2023 Internet Advertising Competition (IAC) has awarded...