By: TSEG | Aug 6, 2024

Bing Joins New Era of Legal Search with Generative AI

Bing’s Generative Search Experience Bing, Microsoft’s search engine, is exploring new horizons with the integration of generative AI. Generative Search Experience (GSE) is Bing’s version of Google’s Search Generative Experience (SGE). This technology promises to revolutionize how search results are delivered, offering users more detailed and contextually relevant information. By enhancing the search experience with...

By: TSEG | Jul 31, 2024

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

Austin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...

By: TSEG | Jul 30, 2024

How Google’s Cookie Phaseout Delay Could Affect Your Law Firm

Google’s Third-Party Cookie Phaseout Plan Google has announced a delay in its planned phaseout of third-party cookies, initially set for 2024. This decision comes after significant feedback from regulators, advertisers, and stakeholders who expressed concerns over privacy and the efficacy of alternative tracking methods. Google’s move to extend the timeline provides additional time for businesses...

By: TSEG | Jul 22, 2024

How Google’s AGC Score Impacts Your Law Firm’s Search Rankings and How to Adapt

Understanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...

By: TSEG | Jul 12, 2024

The Decline of Google AI Overviews and What It Means for Law Firms

Significant Drop in AI Overview Visibility Recent trends reveal a marked decline in the appearance of Google’s AI Overviews, now visible in just 7% of searches. This is a significant drop from the 15% visibility recorded earlier in the year. This reduction is more pronounced since mid-April, affecting sectors such as education, entertainment, and ecommerce...

By: TSEG | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

By: TSEG | Jun 27, 2024

Google Ends Continuous Scroll on Desktop: What It Means for Law Firms

Google Ends Continuous Scroll on Desktop Google has recently decided to phase out continuous scrolling on desktop, a feature that previously eliminated the need for distinct, numbered pages in search results. This significant update returns the traditional “page 1” placements, intensifying the competition for top spots. For attorneys, this shift solidifies the necessity of strong...

By: TSEG | Jun 25, 2024

How Law Firms Can Manage Their Reputation on Reddit Effectively

The Reddit Reputation Challenge The growing partnership between Reddit and Google is becoming increasingly significant in legal marketing. Reddit has developed a strong ability to get posts ranked quickly in Google’s top search results. This effectiveness stems from Reddit’s platform structure, which aligns well with Google’s preference for content that is fresh, relevant, and engaging....

By: TSEG | Jun 21, 2024

Law Firm Local Services Ads Now On Google Maps

Google Introduces Local Services Ads on Maps Google has integrated Local Services Ads (LSAs) into Google Maps today, enhancing local search advertising by showcasing trustworthy and verified businesses prominently in search results. This update provides a valuable opportunity for law firms to boost their online presence and attract more local clients. LSAs include essential information...

By: TSEG | Jun 18, 2024

Is Social Search the Secret Weapon for Law Firms?

The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...

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