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By: TSEG | Apr 16, 2025

4 Tips to Get Your Law Firm Found in AI Search Results

Why Your Firm’s Name Isn’t Showing Up in AI Answers and What To Do About It There’s a new problem showing up in the way people search for legal help: your firm’s name might not appear anywhere—even if your SEO has been solid up to now. Tools like Google’s Search Generative Experience (SGE), Microsoft Copilot,...

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By: TSEG | Apr 10, 2025

Where AI Content Fails—and How Law Firms Can Fix It

Fast Content Isn’t Always the Right Content AI can crank out a legal article in minutes. That kind of speed looks like a win—especially for firms trying to fill content gaps quickly. But when you hand over the keyboard entirely to artificial intelligence, the results start to work against you. The content may be grammatically...

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By: TSEG | Apr 8, 2025

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

Bing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...

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By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

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By: TSEG | Mar 25, 2025

Claude AI Now Pulls From Live Web Search – We Tested it with Legal Search Examples

A New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...

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By: TSEG | Mar 21, 2025

Google’s AI Overviews Favor Detailed Content—What This Means for Law Firm Websites

The AI Overviews Citation Pattern Google’s AI Overviews tend to pull from content-rich pages that thoroughly address a user’s query – instead of broad and generic web pages like a site’s homepage. Enterprise SEO company, BrightEdge, found that 82.5% of citations in Google AI Overviews linked to deep content pages, which are pages that are...

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By: TSEG | Mar 13, 2025

Google Processed 373x More Searches Than ChatGPT in 2024 – Takeaways For Lawyers

Google Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...

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By: TSEG | Mar 12, 2025

Google AI Mode: What It Means for Law Firm Visibility

Google Continues to Expand AI in Search Google is making three major updates to how search works, with AI playing a bigger role than ever. The company has upgraded AI Overviews using its latest model, Gemini 2.0. This update is designed to improve accuracy and provide users with more detailed responses to complex queries. Google...

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By: TSEG | Mar 6, 2025

How Low-Effort AI Content Is Hurting Law Firm Websites

The Hidden Problem with AI-Generated Legal Content Law firms rely on content marketing to build trust, educate potential clients, and improve their search rankings. But with AI-generated content flooding the internet, many firms may unknowingly publish content that looks polished but lacks real substance. Some marketing providers use AI tools to churn out legal content...

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By: TSEG | Mar 4, 2025

Google Isn’t the Only Search Engine That Matters Anymore—Here’s Where Clients Are Looking

The Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...

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