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Google Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...
Read MoreGoogle’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...
Read MoreGoogle’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...
Read MoreBig Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...
Read MoreBreaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...
Read MoreBig Tech on Trial Google’s legal clash with the Department of Justice (DOJ) is a landmark case that could reshape the way businesses approach search and online visibility. Accusations of monopolistic practices have placed Google at the center of a heated debate about fairness and competition in the digital space. For legal marketers, this case...
Read MoreWhat Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...
Read MoreWhy Voice Search Matters The way people search online has shifted dramatically, and voice search is at the heart of this change. Instead of typing out stiff keywords, potential clients are asking natural, conversational questions like, “Who’s the best attorney near me?” or “How do I file for divorce in Colorado?” For law firms, this...
Read MoreThe Key to Unlocking AI’s Full Potential in Legal Marketing Generative AI is transforming how businesses approach marketing, including the legal sector. From analyzing data to generating tailored content, AI offers tools that can make marketing campaigns faster and more precise. However, its abilities come with limitations. AI relies on algorithms and patterns, making it...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
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