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A Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...
Read MoreAI Search Brings New Potential for Law Firms Microsoft’s Bing has begun rolling out its Generative Search Experience to a wider audience across the U.S., marking an important shift in search technology. This new feature, integrating the capabilities of generative AI, offers users richer, more detailed answers that extend beyond a standard list of web...
Read MoreBing’s Generative Search Experience Bing, Microsoft’s search engine, is exploring new horizons with the integration of generative AI. Generative Search Experience (GSE) is Bing’s version of Google’s Search Generative Experience (SGE). This technology promises to revolutionize how search results are delivered, offering users more detailed and contextually relevant information. By enhancing the search experience with...
Read MoreAs reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...
Read MoreTSEG article posted to Venture Beat and syndicated on New York Times technology website.
Read MoreAccording to comscore.com, Bing gained market share on Yahoo and Google. They gained .3% market share on each search engine between June and July. Most columns I have read are spinning this as a positive for Bing, and we can certainly see that angle. However, we do not view Bing as the Google Killer. In...
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