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By: TSEG | Dec 19, 2024

Bing Upgrades Its Search AI Tech: What Law Firms Need To Know

What Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...

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By: TSEG | Nov 1, 2024

Microsoft Ads Budgets Continue To Increase Amid AI Changes

A Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...

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By: TSEG | Oct 4, 2024

Bing’s New Generative Search Experience—What Legal Professionals Need to Know

AI Search Brings New Potential for Law Firms Microsoft’s Bing has begun rolling out its Generative Search Experience to a wider audience across the U.S., marking an important shift in search technology. This new feature, integrating the capabilities of generative AI, offers users richer, more detailed answers that extend beyond a standard list of web...

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By: TSEG | Aug 6, 2024

Bing Joins New Era of Legal Search with Generative AI

Bing’s Generative Search Experience Bing, Microsoft’s search engine, is exploring new horizons with the integration of generative AI. Generative Search Experience (GSE) is Bing’s version of Google’s Search Generative Experience (SGE). This technology promises to revolutionize how search results are delivered, offering users more detailed and contextually relevant information. By enhancing the search experience with...

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By: TSEG | Sep 12, 2012

Microsoft’s New “Bing it on” Marketing Campaign Challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...

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By: TSEG | Nov 15, 2010

TSEG featured on VentureBeat.com, Syndicated on New York Times Website

TSEG article posted to Venture Beat and syndicated on New York Times technology website.

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By: TSEG | Aug 18, 2009

Bing Gains on Yahoo & Google – The TSEG take

According to comscore.com, Bing gained market share on Yahoo and Google. They gained .3% market share on each search engine between June and July. Most columns I have read are spinning this as a positive for Bing, and we can certainly see that angle. However, we do not view Bing as the Google Killer. In...

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