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Years ago, we made a conscious choice to transition our sites away from ASP/ .NET and embrace WordPress as a standard across all of our client sites. The ease of use and flexibility that are inherent with that CMS made the decision a no-brainer. Now, our content team is able to update sites in a...
Read MoreTSEG have received an “Outstanding Achievement” award from the Interactive Media Awards for our work on Greenway Law, LLC’s website (http://www.greenwaylaw.com). The Outstanding Achievement award is the second-highest honor bestowed by the IMA judges. The criteria on which we were judged included design, content, feature functionality, usability, standards compliance, and cross-browser compatibility. To view TSEG...
Read MoreSearch engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their...
Read MoreCorrectly structuring website content/pages is just as important as having content in the first place. While search engines can easily crawl content, regardless of where it is located, the same cannot be said of human visitors. If your website isn’t easy to navigate, and if information and resources aren’t easily accessible, many site visitors won’t...
Read MoreWhy build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...
Read MoreBreaking into an existing market is almost always difficult for newcomers, and the world of internet marketing is no exception. When a new business sets up shop, it must deal with older, bigger, and often wealthier competitors; when a company or firm launches a new website, it must compete with older, better-established websites. The longer...
Read MoreOur CEO, Joe Devine, likes to say that search engine optimization is “math, not magic.” There’s a lot of truth in that statement. Sustainable white-hat SEO doesn’t rely on some mystical formula to achieve results; taking shortcuts just doesn’t work. In other words, SEO is a work in progress. Not only do you have to...
Read MoreWhen’s the last time you looked at your website and asked yourself: “What message am I trying to convey? What is the first impression I want to create? Who’s my target audience?” Anyone in the marketing business understands the importance of a focused, target-specific, and clear message. When an advertising agency designs a marketing campaign...
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