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A Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...
Read MoreGoogle Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...
Read MoreGoogle’s Big Quarter Alphabet, Google’s parent company, closed out 2024 with another strong financial performance, reinforcing its dominance in digital advertising and AI-driven services. The company reported $96.5 billion in revenue for Q4, marking a 12% increase from the previous year. Advertising remained the backbone of Alphabet’s business, with Google Search and YouTube continuing to...
Read MoreGoogle’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...
Read MoreWhat’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreWhy Google’s Latest Updates Matter for Law Firms Google is testing several features in search this week. These changes, even if temporary, are altering how potential clients search for and find legal services. We’re seeing Reddit drop in rankings across the board, ad adjustments in the local pack, and expanded “People Also Ask” (PAA) sections....
Read MoreA Subtle Yet Bold Move from Bing Microsoft Bing has taken a daring step in its competition with Google, deploying a tactic that’s as clever as it is unconventional. When users type “Google.com” or just “Google” into Bing’s search bar, they’re greeted with a results page that mimics Google’s user interface, including a similar layout,...
Read MoreGoogle’s 2024 Search Updates: What Lawyers Need to Know Attorneys should already know that in competitive fields like legal marketing, Google’s search algorithm updates can make or break a website’s visibility. In 2024, Google released several algorithm updates that honed its focus on fighting spam, improving content quality, and enhancing user experiences. From stricter penalties for...
Read MoreBreaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...
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