512-515-9143
Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.
The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...
Read MoreThe Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...
Read MoreGoogle has introduced a new feature called AI Overview in its search engine results pages (SERPs). This innovative addition uses artificial intelligence to enhance the search experience by providing users with a concise summary of information related to their query. The AI Overview is designed to help users quickly understand the most relevant aspects of...
Read More[Update 2/28/2024] The button is back. Google completed the testing for this feature and has reverted to showing more maps results after clicking “More businesses”. See the detailed explanation below. In an unexpected development, we’ve seen recent Google searches removing the “More Places” button from local search results. This change is particularly impactful for law...
Read MoreWhen choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s...
Read MoreWhat are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads...
Read MoreSpending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...
Read MoreMatt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you three minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated....
Read MoreWith the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...
Read More©2024. TSEG. All Rights Reserved. Privacy Policy
