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The Growing Focus on Privacy in Digital Advertising Data privacy is becoming a central issue in digital advertising, and law firms are directly impacted. As regulations tighten and the demand for privacy grows, companies like Google are introducing new technologies to address these challenges. One of the latest developments is Google’s “Confidential Matching,” a tool...
Read MoreAI Search in the Legal Industry – SearchGPT vs. Google With AI tools like SearchGPT entering the scene, your potential clients are shifting the way they seek legal information. SearchGPT, created by OpenAI, provides concise, citation-backed answers, making it a powerful resource for users searching for quick legal advice. Unlike Google’s traditional list of links,...
Read MoreGoogle Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...
Read MoreGoogle continuously revises its algorithm with “core updates” to improve the quality and relevance of search results. These core updates can significantly affect website rankings, including those in the legal industry. Staying informed about these updates helps legal websites align with Google’s current ranking criteria. What’s in the August 2024 Core Update? The August 2024...
Read MoreA Shift in Google AI Overviews Google’s latest Search AI adjustments are changing how online content is prioritized and presented. These updates favor content from some of their most trusted, authoritative sources, condense the SERP information shown, and place a stronger emphasis on high organic search rankings.
Read MoreGoogle’s Antitrust Violations A significant legal setback has occurred for Google as federal judge, Amit Mehta, has ruled that the company maintained a monopoly in online search and search advertising, violating U.S. antitrust laws. This decision follows a lawsuit filed by the U.S. Department of Justice and several states, which accused Google of using anti-competitive...
Read MoreGoogle’s Third-Party Cookie Phaseout Plan Google has announced a delay in its planned phaseout of third-party cookies, initially set for 2024. This decision comes after significant feedback from regulators, advertisers, and stakeholders who expressed concerns over privacy and the efficacy of alternative tracking methods. Google’s move to extend the timeline provides additional time for businesses...
Read MoreUnderstanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...
Read MoreSEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...
Read MoreGoogle Ends Continuous Scroll on Desktop Google has recently decided to phase out continuous scrolling on desktop, a feature that previously eliminated the need for distinct, numbered pages in search results. This significant update returns the traditional “page 1” placements, intensifying the competition for top spots. For attorneys, this shift solidifies the necessity of strong...
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