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Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local...
Read MoreExcerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will...
Read MoreAt the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...
Read MoreGoogle launched new search features for its Gmail inbox this week. Google introduced a new feature that enables users to search their Gmail inbox from Google.com on the desktop or their mobile phones. New search operators announced this week will allow users to search their inbox for specific types of information. Gmail previously allowed users...
Read MoreMicrosoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring...
Read MoreA settlement may be in the works between Google and the Federal Trade Commission. Google chairman Eric Schmidt is said to be negotiating a deal that would end nearly two years of investigation by the FTC into the company’s alleged monopoly. Larry Page, Google’s Chief Executive Officer, is trying to persuade the FTC that any...
Read MoreAs reported by CNET, Google is experimenting with using micropayments for individual articles and other content on the internet. Micropayments have been an idea for purchasing web content for a long time, but no one has ever used it effectively. Users will be able to pay for internet content using Google Wallet. The idea is...
Read MoreOn Monday, Google Inc. surpassed Microsoft Corp. to become the world’s second-largest technology company behind Apple. The Washington Post reports that Google’s stock rose 0.7% to $759.98 for a market capitalization of about $249.2 billion. Microsoft, however, dropped 0.3% to $29.67 a share, for a market capitalization of about a $248.7 billion. One of the...
Read MoreAs reported by CNN, Google’s stock hit a record high of $750.04 in late trading Monday. The stock reached $747.84 around noon Eastern Time, passing a previous all-time high set in November 2007 of $747.24. During the economic crisis in 2009, Google’s shares traded below $300 and investors worried that Google had peaked. Today, Google...
Read MoreAccording to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States. Google is expected to have a 15.4% share of the U.S. market. eMarketer said Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...
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