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As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...
Read MoreGoogle has taken its famous “I’m Feeling Lucky” button, which takes you directly to the top search result, and has turned it into a scrolling advertisement for Google services, projects, and games. With the additions of toolbar search and Google Instant, it has become a rarely used feature. Now, if you go to the Google...
Read MoreAs reported by Amir Efrati and Jeffrey Trachtenberg on wsj.com, Google has purchased Frommer’s travel-guides for $25 million. Along with its purchases of ITA software and Zagat, Google has now acquired three major travel related information brands. The Frommer purchase will put Google in a position to further capitalize the 2 to 3 billion dollars...
Read MoreOver the past 13 years, Google has built itself up from a small search engine striving to give people the best results from around the web into a search giant whose company name is now an official verb according to Webster’s Dictionary. As they have grown, just like with other growing companies, acquisitions have been...
Read MoreGoogle recently announced a new cog in its paid search advertising machine – sponsored local search listings. The new feature, aimed primarily at small, local businesses with limited advertising budgets, allows business owners to leverage their Google Local Business Search listings and show up in the coveted map results on search engine results pages (SERPs)....
Read MoreGoogle keeps its algorithms for ranking websites firmly under wraps. However, the company just revealed its methods for choosing which news stories to publish on Google News. Even explaining the way it works, however, Google shows some contradictory rules. According to a video released by Google, there are four basic rules used to rank news...
Read MoreA report published by Pew Foundation showed that approximately 84% of all internet users use search engines. Going a step further, nearly half of all internet users use search engines frequently. These users turn to search engines for all kinds of information to help them in their daily lives. Many of them use search engines...
Read MoreAccording to comscore.com, Bing gained market share on Yahoo and Google. They gained .3% market share on each search engine between June and July. Most columns I have read are spinning this as a positive for Bing, and we can certainly see that angle. However, we do not view Bing as the Google Killer. In...
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