Google

Embrace the Future: How Google’s AI Will Revolutionize Legal Search Marketing

Google is Still King (& Will Be for The Foreseeable Future)

When choosing to market online, Google and YouTube are essential channels you need to be on. Google is dominant, but just how dominant? And are they losing dominance? Some data shows that online ad revenue is being split more than it ever has, but when it comes to Organic Search, online advertising and video, there’s...

Rumors: Google Local Service Ads Soon Available for Lawyers!

What are Google Local Service Ads? These special ads appear above paid search ads, maps, and organic results. For example, if you search for Plumbers in Austin, you will see these results: These Local Service Ads appear above the Pay per Click Ads, map listings, and organic listings. The other unique feature of these ads...

How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...

What Google’s Patents and Acquisitions Can Teach Us About SEO

Matt Cutts, the head of search spam at Google, recently released a video in which he discussed a future where links weigh less into the ranking of a website. To save you three minutes, Google knows that as long as they’re dependent on links for the majority of their algorithm, it will always be easily manipulated....

Quarterly SEO Update: What Has Google Changed in 2014 So Far?

With the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...

Google Announces Local Carousel Display

Over the years, Google has continually updated the layout of search results. On June 18th, Google announced they were rolling out an interactive carousel of local results “for local dining, nightlife, hotels, and other attractions on desktop” that will be featured at the top of the page. Below is an example of the new Local...

Google Chairman’s Predictions Hint at AuthorRank

Excerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will...

From Page Rank to Author Rank: the Changing Landscape of SEO

At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...

Google Introduces New Gmail Search Options

Google launched new search features for its Gmail inbox this week. Google introduced a new feature that enables users to search their Gmail inbox from Google.com on the desktop or their mobile phones. New search operators announced this week will allow users to search their inbox for specific types of information. Gmail previously allowed users...