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Microsoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring...
Read MoreA settlement may be in the works between Google and the Federal Trade Commission. Google chairman Eric Schmidt is said to be negotiating a deal that would end nearly two years of investigation by the FTC into the company’s alleged monopoly. Larry Page, Google’s Chief Executive Officer, is trying to persuade the FTC that any...
Read MoreAs reported by CNET, Google is experimenting with using micropayments for individual articles and other content on the internet. Micropayments have been an idea for purchasing web content for a long time, but no one has ever used it effectively. Users will be able to pay for internet content using Google Wallet. The idea is...
Read MoreOn Monday, Google Inc. surpassed Microsoft Corp. to become the world’s second-largest technology company behind Apple. The Washington Post reports that Google’s stock rose 0.7% to $759.98 for a market capitalization of about $249.2 billion. Microsoft, however, dropped 0.3% to $29.67 a share, for a market capitalization of about a $248.7 billion. One of the...
Read MoreAs reported by CNN, Google’s stock hit a record high of $750.04 in late trading Monday. The stock reached $747.84 around noon Eastern Time, passing a previous all-time high set in November 2007 of $747.24. During the economic crisis in 2009, Google’s shares traded below $300 and investors worried that Google had peaked. Today, Google...
Read MoreAccording to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States. Google is expected to have a 15.4% share of the U.S. market. eMarketer said Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...
Read MoreAs reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...
Read MoreGoogle has taken its famous “I’m Feeling Lucky” button, which takes you directly to the top search result, and has turned it into a scrolling advertisement for Google services, projects, and games. With the additions of toolbar search and Google Instant, it has become a rarely used feature. Now, if you go to the Google...
Read MoreAs reported by Amir Efrati and Jeffrey Trachtenberg on wsj.com, Google has purchased Frommer’s travel-guides for $25 million. Along with its purchases of ITA software and Zagat, Google has now acquired three major travel related information brands. The Frommer purchase will put Google in a position to further capitalize the 2 to 3 billion dollars...
Read MoreOver the past 13 years, Google has built itself up from a small search engine striving to give people the best results from around the web into a search giant whose company name is now an official verb according to Webster’s Dictionary. As they have grown, just like with other growing companies, acquisitions have been...
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