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By: TSEG | Sep 4, 2024

6 YouTube Tactics Every Law Firm Should Know

New Insight on YouTube’s Algorithm Video content has become a powerful tool for law firms to connect with potential clients and showcase their expertise. YouTube, as the world’s second-largest search engine, provides an ideal platform for attorneys to share insights, build trust, and expand their reach. Recently, YouTube’s Creator Liaison Rene Richie, released multiple videos...

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By: TSEG | Jul 12, 2024

The Decline of Google AI Overviews and What It Means for Law Firms

Significant Drop in AI Overview Visibility Recent trends reveal a marked decline in the appearance of Google’s AI Overviews, now visible in just 7% of searches. This is a significant drop from the 15% visibility recorded earlier in the year​​. This reduction is more pronounced since mid-April, affecting sectors such as education, entertainment, and ecommerce...

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By: TSEG | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

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By: TSEG | Jun 18, 2024

Is Social Search the Secret Weapon for Law Firms?

The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...

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By: Ryne Goertz | Jun 25, 2021

How to Track Reporting and Case Value

Generating leads and turning them into actual signed clients requires a strategic marketing plan and proper ad placement. However, it’s more than just advertising your firm and waiting for the calls to come in. You must also track those calls to confirm whether your advertising campaign works and what areas of your campaign might need...

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By: Rafael Lemus | Feb 12, 2021

You Can’t Try a Case If You Aren’t Getting Cases

When an attorney decides to invest in marketing, hundreds of questions come to mind. Most lawyers have little to no marketing experience, and don’t know where to begin looking for real answers. It can be overwhelming for some, but we can help get you caught up. We’re answering some of the most frequently asked questions...

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By: Joe Devine | Sep 16, 2019

Multi-Platform Approach to Mass Torts

When a new mass tort lawsuit emerges, lawyers and marketers know that it’s time to act… and your next step can make you millions! To get the most leads signed up in a cost-effective manner it is EXTREMELY important to be one of the fastest to market. However, being fast isn’t enough. Casting a wide...

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By: Chris Massaro | Jan 3, 2019

Is Your Company’s Website Sending the Right Message?

You have probably visited a company’s website and never completely understand what the business offered or what they were selling. A company can spend a significant amount of time developing a well-designed website or writing tons of content, but you may not understand what it is they do. Far too often, the company has overlooked...

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By: TSEG | Dec 28, 2018

Live Video in 2019

There are many different digital marketing strategies that will increase the demand for companies’ products or services. Some of these strategies include social media, chatbots, artificial intelligence, video, and live video. One essential digital marketing trend for 2019 is live video. Live video goes one step further than video in that it instantly allows consumers...

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By: Chris Massaro | Oct 1, 2018

Five questions to ask your digital marketing agency before hiring them

Working with a digital marketing agency can increase the speed and return on your digital advertising investment. An agency most likely has the resources and experience to achieve better results than either an in-house team or the up-and-down world of freelancers that come with widely varying skills and ability. However, while most agencies will be...

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