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By: TSEG | Aug 15, 2018

Are these valuable leads? Why communication is key to optimizing PPC campaigns

What do you define as a conversion? A conversion, in internet marketing, occurs when a visitor on a website completes a desired goal, such as filling out a contact form, calling the phone number, or engaging in an online chat platform. That is the simple way to look at a conversion. On the other end...

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By: Chris Massaro | Aug 13, 2018

How Effective are Google Ads?

Spending money to advertise on Google is not cheap, so it’s a smart question for any business to ask how effective paid search marketing is in 2018. Have browsing habits evolved? Do people still click on ads? In a 2017 study of Google users, 60% of participants responded that they will click on any result...

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By: TSEG | Jul 31, 2018

Communication is the Root of All Success

Have you ever purchased a service from a marketing company who promised to be there for you no matter what happens? After signing up, did your account manager fail to answer your call, or return your call much later in the week? This is a clear sign that the company is either a.) unable to...

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By: TSEG | Nov 30, 2012

Bing Attacks Google Shopper in New Ad Campaign

Microsoft launched a holiday themed ad campaign attacking Google on Thursday. The smear campaign is aimed at online shoppers and promotes Microsoft’s Bing search engine over Google’s for holiday bargain hunting. The “Scroogle” campaign, as it’s known, focuses on Shopper, Google’s product search engine. With the tag line “Don’t get Scroogled,” Microsoft hopes to bring...

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By: TSEG | Sep 20, 2012

Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States.  Google is expected to have a 15.4% share of the U.S. market. eMarketer said  Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...

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By: TSEG | Sep 12, 2012

Microsoft’s New “Bing it on” Marketing Campaign Challenges Google

As reported by tech-news website The Droid Guy, Microsoft is adopting the methods of the Pepsi Challenge in their new “Bing it on” challenge against the Google search engine. The challenge pits Bing up against Google in a side-by-side comparison (with the brand names removed) to see which service provides better and more relevant search...

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By: TSEG | Jul 31, 2012

Cloud [8] Sixteen, Inc., Makes Top Ten List of Largest Marketing and Advertising Firms in Austin

Cloud [8] Sixteen, Inc., was recently named the 9th largest marketing / advertising firm in Austin, TX, a distinction provided by the Austin Business Journal. The Austin Business Journal regularly produces lists that rank businesses in a variety of fields by size. Cloud [8] Sixteen, Inc., (then TSEG) first made the Marketing and Advertising top...

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