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A Fresh Take on Ad Formats Google Ads is currently testing a new feature that could change the way advertisers present their ads: expandable and collapsible carousels. Designed to create a more interactive experience, this format allows users to engage with ads on their terms. Instead of being presented with all the ad content at...
Read MoreAccelerated Mobile Pages, or AMP, have recently been gaining a lot of attention, even though they were first announced in 2015 and were implemented in 2016. We’ve been receiving lots of questions about the value of AMP, especially when it comes to the search results. So far, we have been able to identify some positive...
Read MoreHere are the two main reasons you should make sure your website is mobile friendly: Mobile traffic – Give your potential clients who come to your website a better experience. We’ve been following mobile traffic in Google analytics for the past 5 years, in that period of time we have seen mobile traffic jump from a...
Read MoreLast week, I read an article from a marketer who pointed to a 243% increase in mobile traffic among his clients over the past 2 years. I was a bit shocked by the number… it seemed high. And while traffic can differ industry to industry, and even client to client, for a number of reasons,...
Read MoreAs reported by Pando Daily, adtech company Kontera has said that smartphones and tablets now account for 22% of all web traffic. That number is expected to reach 27% by January, 2013. Web traffic accessed through these devices has gone up 430% in year to year growth in the United States. The statistics are based...
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