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What Bing’s Updates Mean for Attorneys If your law firm isn’t paying attention to Bing, now might be the time to start. With its latest updates, Bing has made significant strides in search technology that could directly impact your marketing ROI. These improvements include faster search speeds, more precise query handling, and cost-saving measures that...
Read MoreGen Z Is Changing the Case Acquisition Game Gen Z isn’t searching for legal help the same way older generations have. Instead of turning to traditional search engines, they’re finding answers—and law firms—on platforms like TikTok, YouTube, and Reddit. For law firms that want to stay ahead, understanding these habits and creating content tailored to...
Read MoreHow Google’s Antitrust Ruling Could Redefine Marketing The Department of Justice (DOJ) has taken a bold step in its antitrust battle against Google by calling for the divestiture of the Chrome browser. This proposed move comes on the heels of significant victories for the DOJ, signaling a new chapter in the government’s fight to curb...
Read MoreAI Search Brings New Potential for Law Firms Microsoft’s Bing has begun rolling out its Generative Search Experience to a wider audience across the U.S., marking an important shift in search technology. This new feature, integrating the capabilities of generative AI, offers users richer, more detailed answers that extend beyond a standard list of web...
Read MoreGoogle Ends Continuous Scroll on Desktop Google has recently decided to phase out continuous scrolling on desktop, a feature that previously eliminated the need for distinct, numbered pages in search results. This significant update returns the traditional “page 1” placements, intensifying the competition for top spots. For attorneys, this shift solidifies the necessity of strong...
Read MoreThe Google Search Algorithm Data Leak Recently, the digital marketing world was shaken by the news of a massive leak of Google Search ranking data. The leak, which exposed internal documents detailing aspects of Google’s ranking algorithms, left the SEO community and businesses, including law firms, amazed. We finally got a peek under the hood...
Read MoreStarting November of 2017, is saying “adios” to Yahoo’s search engine. After years of collecting data from Yahoo, we’ve decided to let go of our old friend to redouble our efforts into Google and Bing. Why Goodbye? In recent years, the world of SEO has seen a decline in search volume coming from Yahoo. As...
Read MoreOn July 24, 2014, Google released an update to improve its local search algorithm. This new update is intended to leverage traditional web ranking signals in order to provide more accurate and relevant search results for the user. Though Google has not officially given this local search update a name, Search Engine Land has decided...
Read MoreWith the first quarter of 2014 behind us, we wanted to take a quick look at some of the biggest news on the SEO / Google front so far this year. January: Webmasters speculate that an unconfirmed algorithm update occurred between January 8-10 due to shifts in placement and traffic drops. Google punishes a large...
Read MoreEver since Matt Cutts, Google’s head engineer in charge of web-spam released a video in May about what to expect in the next few months in terms of SEO, there have been noticeable fluctuations in the search results for many website owners. The MozCast Google weather tracker is a tool designed by the highly regarded...
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