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By: TSEG | Apr 8, 2025

Microsoft Officially Launches Copilot in Bing Search—Here’s What Law Firms Should Know

Bing Search Is Getting Smarter—Fast Microsoft just flipped a major switch. Bing search results now come with Copilot—the company’s AI assistant—baked directly into the main results page. This isn’t a test or limited feature. It’s live, and it changes how people interact with search in a big way. Until now, Copilot sat off to the...

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By: TSEG | Apr 4, 2025

How Law Firms Appear in Google AI Mode

What is Google AI Mode — and why does it matter for law firms? Google’s new AI Mode has the potential to change the way people search for legal help online. Unlike the traditional search experience where users see a mix of map listings, paid ads, and organic results, AI Mode uses a more conversational...

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By: TSEG | Mar 25, 2025

Claude AI Now Pulls From Live Web Search – We Tested it with Legal Search Examples

A New Contender in AI Search Anthropic isn’t a household name like OpenAI or Google—yet. But with major backing from Amazon and Google, and a founding team made up of former OpenAI researchers, the company is quickly becoming a force in artificial intelligence. Its flagship product, Claude, is a conversational AI chatbot designed to be...

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By: TSEG | Mar 19, 2025

Google’s March 2025 Core Update Begins—What Law Firms Should Know

Google Begins to Roll Out March 2025 Core Update Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages. Along with this update, Google is...

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By: TSEG | Mar 13, 2025

Google Processed 373x More Searches Than ChatGPT in 2024 – Takeaways For Lawyers

Google Isn’t Losing Ground The rise of AI-powered search tools like ChatGPT has sparked speculation that Google’s dominance is slipping. With major tech companies investing in AI-driven alternatives, some businesses have rushed to adjust their focus, fearing traditional search is becoming obsolete. But before law firms rethink their marketing strategies, they should take a closer...

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By: TSEG | Mar 12, 2025

Google AI Mode: What It Means for Law Firm Visibility

Google Continues to Expand AI in Search Google is making three major updates to how search works, with AI playing a bigger role than ever. The company has upgraded AI Overviews using its latest model, Gemini 2.0. This update is designed to improve accuracy and provide users with more detailed responses to complex queries. Google...

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By: TSEG | Mar 4, 2025

Google Isn’t the Only Search Engine That Matters Anymore—Here’s Where Clients Are Looking

The Next Generation Isn’t Searching the Way You Think For years, Google has been the default search engine for nearly everyone, but younger users are breaking that habit. Instead of typing queries into traditional search engines and sorting through pages of results, many now turn to short-form explainer videos, user generated online forums & discussions,...

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By: TSEG | Feb 28, 2025

Google’s AI Overviews Are Changing User Click Behaviors – Takeaways for Law Firms

New Data Confirms AI Overviews Are Changing Click Traffic When a major change in Google’s search engine affects website traffic, businesses need data—not just speculation—to understand the impact. Terakeet, a digital marketing company specializing in enterprise-level SEO and organic search strategies, conducted a recent study on how Google’s AI Overviews are impacting click-through rates (CTR). The study...

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By: TSEG | Feb 19, 2025

DeepSeek R1: 3 Week Update and the Future of AI in Legal Marketing

A Fast Start, but Has the Growth Continued? The newest player in the generative AI race, DeepSeek, is a Chinese startup that recently introduced its open-source model, DeepSeek-R1. Unlike proprietary models from OpenAI and Google, DeepSeek-R1 is freely available, allowing businesses and developers to access high-level AI without the constraints of a closed system –...

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By: TSEG | Feb 11, 2025

Law Firms Can’t Rely on Google Alone as AI Search Gains Traction

Google Still Reigns, But Its Grip Is Loosening For years, Google has been the default gateway to the internet. When people needed answers, they turned to Google without a second thought. Businesses—including law firms—built their entire online strategies around ranking high in Google’s search results, knowing that’s where the vast majority of potential clients would...

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