By: TSEG | Jul 22, 2024

How Google’s AGC Score Impacts Your Law Firm’s Search Rankings and How to Adapt

Understanding Google’s AGC Classification Score AGC is a term that can refer to Artificially Generated Content, Automatically Generated Content, and/or AI Generated Content. Recent insights have brought to light Google’s use of an AGC classification score, designed to identify and manage content generated through automated means. This score is part of Google’s broader effort to maintain...

By: TSEG | Jul 12, 2024

The Decline of Google AI Overviews and What It Means for Law Firms

Significant Drop in AI Overview Visibility Recent trends reveal a marked decline in the appearance of Google’s AI Overviews, now visible in just 7% of searches. This is a significant drop from the 15% visibility recorded earlier in the year. This reduction is more pronounced since mid-April, affecting sectors such as education, entertainment, and ecommerce...

By: TSEG | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

By: TSEG | Jun 18, 2024

Is Social Search the Secret Weapon for Law Firms?

The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...

By: Shea Benedict | Sep 16, 2019

Google My Business Verification and Optimization Guide

One of the largest influencing factors on gaining local visibility on Google is the verification and optimization of your Google My Business listing. When people search for a lawyer near them they’re usually looking to hire someone, so it’s important the information about your business that shows up on Google is as accurate and optimized...

By: TSEG | Dec 5, 2018

5 Reasons You Should Be Using WordPress

Search Engine Friendly This is pretty plain and simple. SEO experts have performed case study after case study that show that Google ranks sites that use WordPress higher than those built on other platforms. The reason for this is because the WordPress framework makes it easier for Google to crawl and index the pages on...

By: TSEG | Jan 31, 2017

Are You Amped about AMP?

Accelerated Mobile Pages, or AMP, have recently been gaining a lot of attention, even though they were first announced in 2015 and were implemented in 2016. We’ve been receiving lots of questions about the value of AMP, especially when it comes to the search results. So far, we have been able to identify some positive...

By: TSEG | Feb 28, 2013

From Page Rank to Author Rank: the Changing Landscape of SEO

At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...

By: TSEG | Sep 20, 2012

Google to overtake Facebook in Display Advertising

According to research firm eMarketer, Google is likely to exceed Facebook in selling online display ads in the United States. Google is expected to have a 15.4% share of the U.S. market. eMarketer said Google is projected to make $2.31 billion in revenue from online display ads. These are more profitable than the text-based ads...

By: TSEG | Jan 25, 2011

TSEG Contributes Small Business Tip for BusinessWeek.com

TSEG were featured on BusinessWeek.com yesterday in the Small Business section. Every day, the publication’s web site features a tip for entrepreneurs on ways to improve how they do business. TSEG’s Joe Devine composed a tip about the benefits of search engine optimization and it was published on January 24, 2011. Check it out here...

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