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By: TSEG | Jul 21, 2009

Pay Per Click

Often, people think that the way to get to the front page on Google, is to simply pay for it. While there is some truth to this, it often works best as a short term option rather than the main focus of your search engine optimization campaign. Pay per click allows you to pay Google...

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By: TSEG | Jul 7, 2009

Consumer Buying Habits

There are four basic habits that people follow when they purchase any product or service. Those habits are: Competitive: Consumers want the best of the best when making their purchases. These are the consumers who are willing to pay almost any price as long as they see higher quality. Spontaneous: These consumers buy what they...

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By: TSEG | Jun 30, 2009

Natural Google Results

When people think of coming up early on Google, a lot of them think that it’s a service you pay for. While that service does exist, it is not necessarily the best way to come up for your search results. Natural listings tend to receive more clicks because many internet users are becoming savvy to...

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By: TSEG | Jun 25, 2009

Bing: “The Decision Engine”

Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air. As far as the usefulness of a search engine, Bing is...

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By: TSEG | May 21, 2009

Patrick Chan fraudulent email

This email is hitting our legal clients. It appears to be a hoax. Please be careful of these types of emails   Name: Patrick Chan Phone: 6562112116 Email: patrick4chan3000@rocketmail.com Comments: Attorney, Colour Zine Manufacturing Company is a manufacturing company in Asia. We require your legal representation for in your state in Collection/Litigation in your state....

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By: TSEG | May 20, 2009

Why WolframAlpha Isn’t a Google Killer

Everyone’s taking aim at Google these days. Whenever a new search engine launches, pundits speculate on the possibility of the newcomer being a “Google killer.” So far, no truly viable challengers have emerged; in fact, few recent search engines have even achieved respectable market share. You might remember the disastrous, bug-ridden debut of Cuil, a...

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By: TSEG | Apr 30, 2009

Despite Recession, Google Continues to Increase Search Market Share

Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google’s market share during March, up to 59%, while Hitwise...

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By: TSEG | Jan 16, 2009

The Other Half of the SEO Story

Search engine optimization isn’t a simple process, and getting your website to a prime location in Google search is only half the battle. Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm’s name and logo is visible on every billboard, during every...

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By: TSEG | Jan 14, 2009

PageRank – Some Basic Information

PageRank is a rough estimate of the value that your website or webpage has in the eyes of Google. It’s measured on a scale from 0 to 10, with 10 being the most valuable or relevant, and 0 being the least. For reference, consider that Google.com itself is basically the only site with a PageRank...

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By: TSEG | Jan 5, 2009

Black-Hat and White-Hat SEO

If you’re looking for an search engine optimization firm to spruce up your website, it’s important that you know the difference between “black-hat” and “white-hat” SEO. You may have heard these terms thrown around on internet forums or message boards, often in reference to the world wide web. “White-hat” and “black-hat” are unofficial terms used...

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