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By: TSEG | Nov 18, 2008

Designing for Conversion

What is the primary purpose of a business website? Regardless of the type of business – whether it is a law firm, a retailer, a consulting agency, or a doctor’s office – the goal of a company website is to bring in new business. If a website fails to do so, it is inefficient and...

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By: TSEG | Nov 13, 2008

Choosing the Right Location

When launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term “personal injury lawyer.” After several months, you manage to reach the first page of Google, and you start getting site visitors. One...

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By: TSEG | Oct 30, 2008

Helping Our Clients Grow

One of our big selling points here at TSEG, is our exclusive partnership agreement. (Not sure what this is? Go to http://www.tseg.com to read about it). We believe that SEO works best through a long-term relationship with a client, not through a haphazard cookie-cutter approach. Take Alexander & Associates, for example. They are a rapidly-growing...

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By: TSEG | Oct 30, 2008

Not Your Typical Lawyer, Not Your Typical Website

We recently launched a new website for Pete Leehey, a motorcycle accident lawyer in Iowa. He&’s not your typical personal injury attorney; we might describe him as a biker who just happens to be an award-winning lawyer as well. But we’re pretty proud of the way this site turned out; it really shows the impact...

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By: TSEG | Oct 28, 2008

The Optimization Investment

It’s shocking, really, how many outdated, dysfunctional, and cheap-looking websites are floating around the internet these days. It’s even more shocking that many of these websites belong to some of the most respectable firms and professional companies in the country. These firms, who probably spend thousands of dollars on beautiful print advertisements and impeccable office...

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