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Why Voice Search Matters The way people search online has shifted dramatically, and voice search is at the heart of this change. Instead of typing out stiff keywords, potential clients are asking natural, conversational questions like, “Who’s the best attorney near me?” or “How do I file for divorce in Colorado?” For law firms, this...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
Read MoreHow Google’s Antitrust Ruling Could Redefine Marketing The Department of Justice (DOJ) has taken a bold step in its antitrust battle against Google by calling for the divestiture of the Chrome browser. This proposed move comes on the heels of significant victories for the DOJ, signaling a new chapter in the government’s fight to curb...
Read MoreMeta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...
Read MoreAI Meets Google Maps In an exciting move for users and businesses alike, Google has integrated its advanced Gemini-powered AI into Google Maps. While AI-driven tools are becoming more common in apps, this particular upgrade brings a level of interaction that has the potential to reshape local search. With a focus on creating more customized...
Read MoreA Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...
Read MoreGoogle’s Antitrust Ruling Signals Major Changes Ahead In August 2024, the U.S. Department of Justice won a historic case against Google, concluding that the tech giant had unlawfully held a monopoly over internet search that unfairly limited market access for competitors, resulting in reduced consumer choice and hampered innovation. This ruling has significant implications for...
Read MoreA Fresh Take on Ad Formats Google Ads is currently testing a new feature that could change the way advertisers present their ads: expandable and collapsible carousels. Designed to create a more interactive experience, this format allows users to engage with ads on their terms. Instead of being presented with all the ad content at...
Read MoreSimplifying Client Review Management Google has rolled out a new feature that makes managing reviews easier for both businesses and their clients. The platform now displays dedicated edit and delete buttons directly next to each review, allowing users to update or remove their feedback more quickly than ever before. This change is particularly important because...
Read MoreNew Look for Google Local Services Ads Recently, Google started testing a potential shift in its Local Services Ads (LSAs), allowing law firms to use photos from their business profiles instead of the usual attorney headshots. While this change is currently in a testing phase, it’s something law firms should monitor if they want to...
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