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Google’s AI Overviews Just Got Smarter Recent data shows that AI Overviews (AIO) have taken a major leap in quality. AIO is now surfacing in twice as many complex search queries as before, handling multi-step and nuanced questions with greater accuracy. For law firms that rely on search visibility, this shift is impossible to ignore...
Read MoreBig Shifts in Search and Social The way people search for information and engage with content online is changing fast. Yahoo is testing an AI-powered search experience to keep up with Google and Bing, Meta is introducing ads on Threads to counter ads on X (formerly Twitter), and Google is offering rare insight into how...
Read MoreWhat’s New with Google Business Profiles? Google is testing a new chat feature for its Business Profiles, allowing businesses to connect with customers through external messaging apps like WhatsApp and regular text messaging (SMS). This update provides a simple way for potential clients to initiate conversations by clicking a messaging option displayed on a business’s...
Read MoreA Global Spotlight on Google’s Search Practices The UK’s Competition and Markets Authority (CMA) has launched a formal investigation into Google under the newly enacted Digital Markets, Competition and Consumers Act (DMCC). This legislation is aimed at addressing the dominance of major players in digital markets, giving regulators the authority to enforce changes. As part...
Read MoreA Subtle Yet Bold Move from Bing Microsoft Bing has taken a daring step in its competition with Google, deploying a tactic that’s as clever as it is unconventional. When users type “Google.com” or just “Google” into Bing’s search bar, they’re greeted with a results page that mimics Google’s user interface, including a similar layout,...
Read MoreBreaking Away from the Search Box Google’s CEO, Sundar Pichai, recently painted a vivid picture of where the tech giant is heading by 2025. At the core of this vision is a pivot from the familiar search box to AI-powered applications, transforming how users interact with Google. This consumer-focused strategy hinges on the rapid evolution...
Read MoreWhy Voice Search Matters The way people search online has shifted dramatically, and voice search is at the heart of this change. Instead of typing out stiff keywords, potential clients are asking natural, conversational questions like, “Who’s the best attorney near me?” or “How do I file for divorce in Colorado?” For law firms, this...
Read MoreOpenAI Hires a Key Player to Lead Its Next Steps OpenAI has taken a significant step toward expanding its influence in consumer technology by hiring Darin Fisher, a founding engineer for Google Chrome. Fisher brings years of experience from his time shaping one of the most widely used web browsers in the world. This hiring...
Read MoreHow Google’s Antitrust Ruling Could Redefine Marketing The Department of Justice (DOJ) has taken a bold step in its antitrust battle against Google by calling for the divestiture of the Chrome browser. This proposed move comes on the heels of significant victories for the DOJ, signaling a new chapter in the government’s fight to curb...
Read MoreMeta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...
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