512-515-9143
Lock down your SEO market with exclusive services from TSEG, meaning we won't work with your competitors. Just you.
AI Meets Google Maps In an exciting move for users and businesses alike, Google has integrated its advanced Gemini-powered AI into Google Maps. While AI-driven tools are becoming more common in apps, this particular upgrade brings a level of interaction that has the potential to reshape local search. With a focus on creating more customized...
Read MoreA Surge in Paid Search Platforms Like Google, Microsoft Advertising has recently shown notable increases in ad revenue, highlighting a shared trend among search platforms. In TSEG’s recent blog post, we covered Google’s rising advertiser interest, and now Bing’s growth tells a similar story, confirming that paid search remains a core part of digital marketing...
Read MoreGoogle’s Antitrust Ruling Signals Major Changes Ahead In August 2024, the U.S. Department of Justice won a historic case against Google, concluding that the tech giant had unlawfully held a monopoly over internet search that unfairly limited market access for competitors, resulting in reduced consumer choice and hampered innovation. This ruling has significant implications for...
Read MoreA Fresh Take on Ad Formats Google Ads is currently testing a new feature that could change the way advertisers present their ads: expandable and collapsible carousels. Designed to create a more interactive experience, this format allows users to engage with ads on their terms. Instead of being presented with all the ad content at...
Read MoreSimplifying Client Review Management Google has rolled out a new feature that makes managing reviews easier for both businesses and their clients. The platform now displays dedicated edit and delete buttons directly next to each review, allowing users to update or remove their feedback more quickly than ever before. This change is particularly important because...
Read MoreNew Look for Google Local Services Ads Recently, Google started testing a potential shift in its Local Services Ads (LSAs), allowing law firms to use photos from their business profiles instead of the usual attorney headshots. While this change is currently in a testing phase, it’s something law firms should monitor if they want to...
Read MoreGoogle’s Push for Transparency in Digital Content Google’s latest update to its Search platform introduces new image labels indicating whether an image was created by AI, edited, or captured by a camera. As AI-generated content becomes more common, this move is designed to enhance transparency for users. For law firms, maintaining trust online is important,...
Read MoreThe Growing Focus on Privacy in Digital Advertising Data privacy is becoming a central issue in digital advertising, and law firms are directly impacted. As regulations tighten and the demand for privacy grows, companies like Google are introducing new technologies to address these challenges. One of the latest developments is Google’s “Confidential Matching,” a tool...
Read MoreGoogle Shifts Review Collection to Google Business Profiles As of July 8, 2024, Google has officially expired all Local Service Ads (LSA) review links. This means businesses can no longer use LSA-specific links to collect client reviews. Instead, businesses are now directed to rely on their Google Business Profile (GBP) review links. This change was...
Read MoreGoogle continuously revises its algorithm with “core updates” to improve the quality and relevance of search results. These core updates can significantly affect website rankings, including those in the legal industry. Staying informed about these updates helps legal websites align with Google’s current ranking criteria. What’s in the August 2024 Core Update? The August 2024...
Read More©2025. TSEG. All Rights Reserved. Privacy Policy
