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By: TSEG | Jun 25, 2009

Bing: “The Decision Engine”

Microsoft has recently released a new search engine called Bing. They hope to use this engine to cut into Google’s share of the search engine market and possibly overtake it. However, whether or not this will work is very much up in the air. As far as the usefulness of a search engine, Bing is...

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By: TSEG | May 21, 2009

Patrick Chan fraudulent email

This email is hitting our legal clients. It appears to be a hoax. Please be careful of these types of emails   Name: Patrick Chan Phone: 6562112116 Email: patrick4chan3000@rocketmail.com Comments: Attorney, Colour Zine Manufacturing Company is a manufacturing company in Asia. We require your legal representation for in your state in Collection/Litigation in your state....

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By: TSEG | Apr 30, 2009

Despite Recession, Google Continues to Increase Search Market Share

Though estimates from different research firms vary, the general consensus is that, despite pressure from the ailing economy, Google is not only holding on to its massive share of the online search market – but also increasing it. ComScore, Inc. estimated a 4% increase for Google’s market share during March, up to 59%, while Hitwise...

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By: TSEG | Jan 16, 2009

The Other Half of the SEO Story

Search engine optimization isn’t a simple process, and getting your website to a prime location in Google search is only half the battle. Consider this scenario – your company hires an ad agency to get your name out all over town. Within months, your firm’s name and logo is visible on every billboard, during every...

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By: TSEG | Jan 14, 2009

PageRank – Some Basic Information

PageRank is a rough estimate of the value that your website or webpage has in the eyes of Google. It’s measured on a scale from 0 to 10, with 10 being the most valuable or relevant, and 0 being the least. For reference, consider that Google.com itself is basically the only site with a PageRank...

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By: TSEG | Jan 5, 2009

Black-Hat and White-Hat SEO

If you’re looking for an search engine optimization firm to spruce up your website, it’s important that you know the difference between “black-hat” and “white-hat” SEO. You may have heard these terms thrown around on internet forums or message boards, often in reference to the world wide web. “White-hat” and “black-hat” are unofficial terms used...

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By: TSEG | Dec 9, 2008

The Frustration and Success of Pay-Per-Click Campaigns

Search engine optimization (SEO) is one of the many different types of online marketing strategies that you can use to promote your business or services on the internet. Another dynamic and often benefical option for an online marketing campaign is the use of Pay-Per-Click (PPC). While these various types of online marketing can be successful on their...

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By: TSEG | Nov 13, 2008

Choosing the Right Location

When launching a search engine optimization campaign, many people seem to forget the importance of location. Consider this: you launch an expensive, time consuming SEO campaign to capture placement for the search term “personal injury lawyer.” After several months, you manage to reach the first page of Google, and you start getting site visitors. One...

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By: TSEG | Nov 7, 2008

The Value of Multiple Sites

Why build multiple websites? Why not put all your resources into one website that covers all your products, services, and information? For one thing, multiple websites can help improve your SEO campaign. For example, if you are a lawyer who handles both personal injury and criminal defense litigation, it may be in your best interests...

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By: TSEG | Nov 6, 2008

All Kinds of Optimization

SEO may not be right for every company, but it can be beneficial in almost every profession or market. Although the majority of our clients at TSEG are practicing attorneys or law firms, we’d like to point out that online marketing is by no means limited to the legal profession. Many of our clients, for...

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