By: TSEG | Nov 19, 2024

Meta’s Focus on Views Highlights the Need for Real Metrics in Legal Marketing

Meta’s New Standard for Measuring Performance Meta has introduced a significant update to its performance metrics, standardizing “views” as the central measure of content performance across its platforms: Facebook, Instagram, and Threads. This change aims to provide advertisers with a unified method for assessing how many people see their content, making reporting simpler and more...

By: TSEG | Nov 15, 2024

Top 3 Tips From Reddit Executives for Law Firms

Insights from Reddit’s Leadership Recently, Reddit executives held an AMA (Ask Me Anything) session, offering a rare opportunity for businesses to gain direct insights into the platform’s strategies and potential for brand success. Spearheading the discussion were Jen Wong, Reddit’s COO, and Timo Pelz, VP of Business Marketing, both sharing their expertise on creating meaningful...

By: TSEG | Sep 24, 2024

YouTube’s New Features Open Doors for Legal Marketing

The Future of Video Content in Legal Marketing YouTube recently introduced its latest features at the Made on YouTube event, providing new tools that can benefit legal marketers. As video content becomes more important for client outreach, law firms can now explore fresh ways to connect with potential clients. These features, which simplify video production...

By: TSEG | Jul 31, 2024

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

Austin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...

By: TSEG | Jul 10, 2024

Mastering Multi-Channel Search Optimization for Law Firms

SEO Beyond Google For law firms nowadays, traditional SEO on Google just isn’t enough. As quickly the internet evolves, so must the strategies for reaching potential clients. Today’s modern approach involves optimizing content across various platforms where potential clients might search for legal help, including social media, video sharing sites, and now, AI-driven technologies. This...

By: TSEG | Jun 25, 2024

How Law Firms Can Manage Their Reputation on Reddit Effectively

The Reddit Reputation Challenge The growing partnership between Reddit and Google is becoming increasingly significant in legal marketing. Reddit has developed a strong ability to get posts ranked quickly in Google’s top search results. This effectiveness stems from Reddit’s platform structure, which aligns well with Google’s preference for content that is fresh, relevant, and engaging....

By: TSEG | Jun 18, 2024

Is Social Search the Secret Weapon for Law Firms?

The Emergence of Social Media as a Search Tool Social search is rapidly transforming digital marketing. This shift is particularly evident among younger generations, who increasingly use social media platforms as their primary source of information. Social search involves using networks like TikTok, Instagram, and Facebook to discover content, brands, and services, rather than relying...

By: TSEG | Apr 23, 2024

Reddit Post Hits Google’s Top Search Results in Just 5 Minutes

Reddit’s SEO Power Reddit, often known as “the front page of the Internet,” has a new knack for getting posts to rank quickly in Google top search results. This ability comes from Reddit’s unique platform structure, which matches well with Google’s preference for fresh, relevant, and engaging content. Reddit’s Massive Structure & Organization At its...

By: Rafael Lemus | Oct 17, 2019

Social Media Ads – Where Law Firm Ad Spend is Shifting

What Used to Work Lawyer advertising trends shifted away from billboards, print, radio, and television ads a very long time ago. Although law firms continue to include these mediums in their marketing strategies, it should be clear that nowadays marketing budgets are increasingly invested in digital advertising more than older, traditional methods. In fact, 2019...

By: TSEG | May 22, 2018

4 Tips for the May 2018 Instagram Algorithm Change

It’s no secret that everyone is confused about the new algorithm change that Instagram decided to move forward with. In March of this year, Instagram changed the way posts are shown on the platform – no more chronological order. This month, Instagram decided to change the algorithm again. Now, posts show up in terms of...

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