By: TSEG | Jan 29, 2025

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

DeepSeek R1: The Open-Source AI Shaking Up the ChatGPT Era For the past few years, OpenAI’s ChatGPT has stood at the forefront of conversational AI, setting new benchmarks for performance and redefining how businesses and individuals interact with technology. Many, including TSEG, predicted that ChatGPT-powered tools, such as SearchGPT, could reshape entire industries—perhaps even surpass...

By: TSEG | Dec 4, 2024

Google’s New “Report Business Conduct” Feature for Law Firms

What Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...

By: TSEG | Nov 13, 2024

Trump’s TikTok Reversal and What It Means for Law Firm Marketing

Trump’s Shift on TikTok In a surprising turn of events, President-elect Donald Trump has reversed his stance on banning TikTok, now pledging to “save TikTok in America.” This change throws the app’s future into a new realm of uncertainty, especially after previous moves to block the platform’s U.S. operations were outlined in our recent post,...

By: TSEG | Sep 6, 2024

How Chrome’s AI-Powered History Search is Reshaping SEO for Law Firms

Adapting to Chrome’s AI-Driven Search Google’s new Chrome AI feature is set to transform how users engage with their browser history by introducing a more intuitive way to revisit websites. By utilizing natural language processing, users can now search their past activity based on themes or content fragments rather than just keywords. For law firms,...

By: TSEG | Aug 27, 2024

Why Low-Quality Traffic Won’t Harm Your Law Firm’s SEO Rankings | TSEG

Addressing Concerns About Low-Quality Traffic Attorneys often worry that low-quality traffic could jeopardize their website’s rankings or credibility. Some firms have even experienced attempts by rivals to degrade their online presence through unhealthy links or poor traffic sources. However, Google’s Martin Splitt has clarified that such external traffic cannot negatively impact how Google evaluates a...

By: TSEG | Aug 13, 2024

How Law Firms Can Overcome PPC Bias and Improve ROI

What is PPC Bias? Pay-per-click (PPC) advertising is an essential tool for law firms looking to attract new clients online. However, biases in PPC campaigns can hinder their effectiveness and reduce return on investment. PPC bias occurs when ad targeting is unintentionally skewed, often due to assumptions or limitations in data, which affects who sees...

By: TSEG | Jul 31, 2024

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

Austin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...

By: TSEG | Mar 18, 2013

Google Chairman’s Predictions Hint at AuthorRank

Excerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will...

By: TSEG | Feb 28, 2013

From Page Rank to Author Rank: the Changing Landscape of SEO

At the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...

By: TSEG | Oct 17, 2011

TSEG discusses new .xxx domains and Their Impact on Web Marketing

A new internet domain extension (“.xxx”) has been created to provide the adult entertainment industry with a unique domain extension and to help the general public to easily identify and/or avoid adult content sites when searching the internet. This release has caused quite a stir. Some web companies have taken an alarmist position and are...

DeepSeek R1: 3 Week Update and the Future of AI in Legal Marketing

YouTube Focusing on Larger Screens: New Opportunities for Law Firms

Law Firms Can’t Rely on Google Alone as AI Search Gains Traction

Uncategorized

How DeepSeek Is Disrupting ChatGPT’s Dominance – Why It Matters for Legal Marketing

Google’s New “Report Business Conduct” Feature for Law Firms

Trump’s TikTok Reversal and What It Means for Law Firm Marketing

How Chrome’s AI-Powered History Search is Reshaping SEO for Law Firms

Why Low-Quality Traffic Won’t Harm Your Law Firm’s SEO Rankings | TSEG

How Law Firms Can Overcome PPC Bias and Improve ROI

TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict

Google Chairman’s Predictions Hint at AuthorRank

From Page Rank to Author Rank: the Changing Landscape of SEO

TSEG discusses new .xxx domains and Their Impact on Web Marketing

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