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It’s Not Too Late To Be Early If you’ve been paying attention lately, you know that what used to be a ten-blue-links experience is quickly being replaced with something smarter, faster, and—depending on the tool—completely AI-driven. Today’s searchers have moved beyond typing in keywords and clicking the first link. They’re asking full questions, expecting complete...
Read MoreDeepSeek R1: The Open-Source AI Shaking Up the ChatGPT Era For the past few years, OpenAI’s ChatGPT has stood at the forefront of conversational AI, setting new benchmarks for performance and redefining how businesses and individuals interact with technology. Many, including TSEG, predicted that ChatGPT-powered tools, such as SearchGPT, could reshape entire industries—perhaps even surpass...
Read MoreWhat Is the New Google Maps Feature? Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals...
Read MoreTrump’s Shift on TikTok In a surprising turn of events, President-elect Donald Trump has reversed his stance on banning TikTok, now pledging to “save TikTok in America.” This change throws the app’s future into a new realm of uncertainty, especially after previous moves to block the platform’s U.S. operations were outlined in our recent post,...
Read MoreAdapting to Chrome’s AI-Driven Search Google’s new Chrome AI feature is set to transform how users engage with their browser history by introducing a more intuitive way to revisit websites. By utilizing natural language processing, users can now search their past activity based on themes or content fragments rather than just keywords. For law firms,...
Read MoreAddressing Concerns About Low-Quality Traffic Attorneys often worry that low-quality traffic could jeopardize their website’s rankings or credibility. Some firms have even experienced attempts by rivals to degrade their online presence through unhealthy links or poor traffic sources. However, Google’s Martin Splitt has clarified that such external traffic cannot negatively impact how Google evaluates a...
Read MoreWhat is PPC Bias? Pay-per-click (PPC) advertising is an essential tool for law firms looking to attract new clients online. However, biases in PPC campaigns can hinder their effectiveness and reduce return on investment. PPC bias occurs when ad targeting is unintentionally skewed, often due to assumptions or limitations in data, which affects who sees...
Read MoreAustin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament...
Read MoreExcerpts from an upcoming book by Google Chairman Eric Schmidt were published by The Wall Street Journal last week. In the article, Schmidt laid out his seven predictions for the future of the digital age, but for marketers one sentence stood out from the rest: “Within search results, information tied to verified online profiles will...
Read MoreAt the annual Search Engine Strategies conference in London last week, Searchmetrics founder Marcus Tober lead a session on “Meaningful SEO Metrics.” In the presentation, Tober tackled a variety of topics including the move from page rank to author rank in the future of SEO. The presentation began with Tober explaining the importance of the...
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