Google Ads Introduces Expandable Carousels for Law Firms’ Campaigns

A Fresh Take on Ad Formats

Google Ads is currently testing a new feature that could change the way advertisers present their ads: expandable and collapsible carousels. Designed to create a more interactive experience, this format allows users to engage with ads on their terms. Instead of being presented with all the ad content at once, users start with a compact view of the ad placement and can choose to expand it for a series of relevant ads in a carousel. While still in the testing phase, this feature has the potential to make ads more dynamic and user-friendly, giving people more control over their ad interactions.

What’s New: The Expandable Carousel Feature

Google’s expandable carousel introduces a fresh way for ads to display content. This feature keeps a carousel of images or information collapsed until a user clicks to expand it manually. Attorneys can use this new placement to display their active PPC ads. This format prevents overwhelming the viewer upfront, making it easier to guide them toward taking action.

Challenges to Keep in Mind

While the expandable carousel introduces a new way to engage users, there are some challenges attorneys should consider. Proper setup is key — ads that fail to deliver clear value from the start may struggle to capture attention. Additionally, cramming too much content into the carousel can lead to user fatigue, where viewers simply skip over the ad. Monitoring performance will be important to see whether users are interacting with the expanded content, allowing adjustments to be made for better results.

Contact TSEG

When it comes to digital marketing innovations like Google’s expandable carousel, having a partner who understands the unique needs of law firms is key. At TSEG, we specialize in crafting digital strategies tailored for attorneys, ensuring that cutting-edge tools like these work seamlessly for your practice. Our years of experience in legal marketing mean we know how to position your firm’s offerings in a way that not only grabs attention but converts leads into clients. Don’t let your competition get ahead – with TSEG, you’ll always stay at the forefront of digital marketing for law firms. Contact us today.