Google’s March 2025 Core Update Begins—What Law Firms Should Know

Google Begins to Roll Out March 2025 Core Update

Google has begun rolling out its March 2025 Core Update, making adjustments to how search rankings are determined. As with previous updates, the goal is to refine search results by prioritizing helpful, high-quality content while reducing visibility for low-value pages.

Along with this update, Google is also revising its spam policies. The changes specifically target the misuse of expired domains—where low-quality content is placed on previously reputable domains to manipulate rankings—as well as large-scale content generation that lacks originality. While these updates suggest a stronger push for content quality, it remains to be seen how well they will work in practice.

SEO Community’s Early Reactions

Reactions from SEO professionals have been mixed, with many still uncertain about how this update will affect rankings long-term. Some have shared screenshots of fluctuating search results, while others report no immediate impact on their sites. Here are a few examples from X below:

Core is close IMO. I’ve heard from a number of sites owners this week seeing core update-like volatility, including losing Discover visibility completely, top stories, top rankings vanishing, then returning a few days later, etc. Google is probably testing the next core update,… pic.twitter.com/nAXEOb7gGn

— Glenn Gabe (@glenngabe) March 13, 2025

Google March 2025 core update will take 2 weeks to rollout, it is a regular update but Google hints at surfacing content from content creators. This is a pretty comprehensive post, even with hints that many saw early signs of this update… https://t.co/gxCcuLtB7J pic.twitter.com/Cztulbqqlc

— Barry Schwartz (@rustybrick) March 14, 2025

Discover is our main source of traffic. Mayor drop (almost 50%) over the last few weeks. Same content quality, same content volume. No logical explanation. pic.twitter.com/JtBayoGupY

— Beatriz L. (@blferime) March 13, 2025

Discussions across SEO forums and social media suggest skepticism about whether Google’s adjustments will genuinely improve search quality. In past updates, Google has aimed to reduce spam and low-value content, but SEOs often point out cases where questionable sites still manage to rank well. With this update still rolling out, it’s too soon to tell if Google’s latest changes will deliver the intended results.

What This Means for Law Firms’ Websites

Law firms should keep a close eye on their search rankings over the next few weeks. While there’s no indication that this update specifically targets legal websites, Google’s ongoing emphasis on content quality means firms must ensure their pages provide real value to users.

Websites relying heavily on AI-generated or thin content could see declines if Google determines that their pages don’t meet its quality standards. On the other hand, firms that consistently publish well-researched, informative content may benefit as the update settles. If rankings fluctuate, it’s important not to overreact too soon—Google’s updates often take time to fully roll out, and rankings can shift multiple times before stabilizing.

Final Thoughts: Still Too Soon to Call

Google’s March 2025 Core Update is in progress, but its full impact won’t be clear until the rollout is complete. While Google claims the changes will improve search quality, early reactions from SEO professionals suggest it’s too soon to determine if rankings are truly improving. Some sites have seen shifts, while others remain unaffected.

At TSEG, we stay on top of these updates to ensure our clients’ websites continue to perform well in search results. If you’re noticing ranking changes or want to make sure your firm’s content aligns with Google’s changing standards, we can help. Reach out to see how we can strengthen your SEO strategy.