Google’s New “Report Business Conduct” Feature for Law Firms

What Is the New Google Maps Feature?

Google Maps has introduced a new feature called “Report Business Conduct,” empowering users to flag unethical or misleading behavior by businesses directly through the platform. Accessible on both desktop and mobile, this feature allows users to report issues such as businesses offering incentives for reviews or pressuring individuals to provide feedback.

By clicking the “About” tab in a business profile, users can select the “Report Business Conduct” button to initiate their complaint. Google reviews these reports, aiming to ensure businesses maintain ethical standards and provide accurate information.

For law firms, this serves as a reminder to operate with transparency and professionalism, as users now have an easier way to hold organizations accountable for misconduct. It also emphasizes the value of ethical practices in building trust within the legal field.

Ethics, Visibility, and the Law Firm Advantage

Google’s introduction of this new feature reflects the growing demand for ethical transparency in an increasingly AI digital world. For law firms, whose reputations hinge on trust and professionalism, this should be an opportunity to lead by example. It highlights the importance of adhering to ethical standards to avoid potential complaints and strengthen the firm’s credibility with current and potential clients.

Soliciting client reviews ethically is a vital component of this strategy. Google’s guidelines make it clear that pressuring clients or incentivizing reviews can lead to severe reputational harm—and now, such actions can be flagged quickly and directly by users. This reinforces the need for law firms to ensure their review practices are above reproach.

Here is what the official form looks like:

Best Practices for Soliciting Reviews the Right Way

Law firms must prioritize ethical practices when soliciting client reviews. The right approach protects against potential misconduct reports while strengthening credibility and fostering genuine client trust.

Here are general guidelines for soliciting online reviews ethically:

1. Be Transparent: Clearly explain to clients why their feedback is being requested. Avoid any implication that reviews are expected as a form of reciprocation.
2. Avoid Incentives: Offering discounts, gifts, or other incentives in exchange for reviews is prohibited by Google and risks triggering reports under the new feature.
3. Request Authentically: Solicit reviews from clients who have genuinely experienced your services and express willingness to share their experiences.
4. Provide Clear Instructions: Make it easy for satisfied clients to leave reviews by sharing links to your Google profile or explaining the process. However, ensure this guidance is neutral and does not pressure them.

TSEG’s previous blog post offers actionable tips to simplify client review management. By adopting these practices, your firm can cultivate an online presence rooted in integrity and reliability, resonating with prospective clients seeking trustworthy representation.

What This Means for Your Digital Reputation

The “Report Business Conduct” feature on Google Maps is a reminder that the digital space rewards businesses committed to transparency and ethical practices. For law firms, this is an opportunity to demonstrate professionalism and build trust with clients. However, the nuances of navigating these changes can be daunting without expert guidance.

TSEG specializes in helping law firms build a credible and ethical online presence. From ethical review solicitation strategies to comprehensive reputation management, TSEG’s approach ensures your firm stands out for all the right reasons. With over 15 years of experience in legal digital marketing, we are uniquely positioned to support your firm in adapting to these changes, so you can focus on what matters most: delivering justice for your clients. Partner with us today to get started.