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CPAP Machine Recall Mass Tort Marketing Campaigns for Lawyers

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Medical supply corporation Respironics, a subsidiary of the Dutch conglomerate Koninklijke Philips N.V. (Philips), recalled millions of its CPAP and BiPAP machines in 2021. The recall came after research indicated that the devices’ sound abatement foam could break down and pose serious health risks to users. The recall affects machines sold between 2008 and 2021. Many users have reported injuries related to inhaling or swallowing particles from the foam. These issues include respiratory problems, cancer, and other complications.

The U.S. Food and Drug Administration (FDA) labeled the recall as a Class I recall, indicating a significant risk of harm or death. Since the recall, users have filed numerous lawsuits against Philips, seeking compensation for medical issues allegedly tied to the faulty machines. In 2024, Philips agreed to a $1.1 billion settlement to address claims from those affected. This recall and the resulting litigation highlight the widespread impact on people who relied on these machines to manage sleep apnea and other respiratory conditions.

cpap machine

Law firms seeking to take on CPAP mass tort cases need a strong, targeted marketing strategy to connect with potential clients affected by the recall. With millions of users impacted and thousands of claims already filed, competition for these clients is fierce. A well-executed CPAP Machine Recall Mass Tort Marketing Campaigns can help your firm stand out, generate high-quality leads, and reach those who need legal assistance. By partnering with a marketing firm like TSEG that understands the nuances of these mass tort cases, you can ensure your messaging effectively reaches clients who have suffered preventable harm.

Philips CPAP and BiPAP Machines: What They Do and Where They Went Wrong

Philips CPAP (Continuous Positive Airway Pressure) and BiPAP (Bilevel Positive Airway Pressure) machines help people with sleep apnea and other respiratory conditions breathe more easily while they sleep. These devices keep airways open by delivering a steady stream of air pressure. CPAP machines provide one level of pressure, while BiPAP machines adjust between higher pressure for inhaling and lower pressure for exhaling. People rely on these machines to prevent interruptions in breathing, which can improve sleep quality and reduce the risk of serious health problems like heart disease and stroke.

The devices contain a sound-dampening foam made from polyester-based polyurethane (PE-PUR) to reduce noise and vibration. Unfortunately, reports indicate that the foam degrades over time, especially in hot and humid environments. Users unknowingly inhale or swallow particles and chemicals, which cause health risks such as respiratory issues. This serious flaw sparked the 2021 recall of millions of Philips CPAP and BiPAP machines. Many users sued, claiming the company ignored risks for years before the recall.

Philips CPAP Settlements and Litigation Developments

Philips’ CPAP and BiPAP recall led to a wave of lawsuits from users who claimed the machines caused serious health problems. These lawsuits focus on the degrading sound abatement foam inside the devices. Users say this foam released harmful particles and chemicals into their airways. People have reported a range of injuries, including respiratory issues and various cancers. These users allege Philips failed to act quickly despite knowing about the risks as early as 2015.

In 2024, Philips agreed to a $1.1 billion settlement to address personal injury claims linked to the recalled machines. This settlement followed years of litigation and covered thousands of individuals affected by the faulty devices. Though Philips has not admitted liability, the settlement aims to compensate users for the harm they experienced and fund ongoing medical monitoring for those at risk.

Additionally, Philips reached a separate settlement to compensate users for the costs of replacing or repairing the defective machines. While these settlements mark significant progress, many cases are still ongoing. Law firms continue to help new claimants file lawsuits. With trial dates expected in 2025, litigation surrounding the Philips CPAP and BiPAP machines will likely continue to evolve. This evolution offers numerous opportunities for law firms to engage new clients.

CPAP Machine Recall Updates

October 2024

There are currently 819 pending cases in MDL (multi-district litigation) over claims of injury connected to Philips CPAP machines, which were voluntarily recalled, according to a safety communication issued by the U.S. Food and Drug Administration (FDA).

 

Bellwether trials in the Philips CPAP MDL are anticipated in 2025 in the event that a settlement is not reached, particularly in lawsuits that allege the devices caused the development of cancer and/or other health problems. The federal CPAP lawsuits are expected to be overseen by senior U.S. District Judge Joy Flowers Conti. 

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How TSEG Supports CPAP Recall Law Firms

TSEG offers law firms the tools they need to reach those impacted by the Philips CPAP and BiPAP machine recall. We understand the competitive nature of mass tort cases. Especially in high-profile recalls like this one, thousands of people need legal representation. Our approach focuses on delivering targeted marketing strategies that help law firms connect with the right clients.

Our team will start by creating custom marketing plans tailored to your firm’s needs. We use proven strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media campaigns to drive traffic to your website. By optimizing your website’s visibility, we ensure that potential clients searching for legal help related to the CPAP recall find your firm first.

Our SEO strategies focus on ranking your website higher in search engine results. Higher rankings make it easier for potential clients to discover your services. We use relevant keywords, optimized content, and technical improvements to boost your site’s search performance. With PPC campaigns, we create ads that attract users actively searching for legal representation in CPAP-related cases. These ads appear at the top of search engine results and other online platforms. Your firm can capture leads quickly and efficiently.
We also leverage social media to spread awareness of the CPAP recall and your firm’s expertise in handling these cases. Social media platforms provide a direct line to potential clients. This link allows you to engage with them in real-time and encourage them to take the next step in seeking legal help.

TSEG also closely monitors your campaign’s performance to ensure you consistently get the best results. We analyze data, track conversions, and adjust strategies as needed to maximize the number of leads you generate. Our goal is to help your firm expand its client base and stay ahead of the competition in this rapidly changing mass tort landscape.

Contact TSEG for Your Customized CPAP Mass Tort Marketing Campaign

Serious about CPAP mass torts? So are we. At TSEG, we don’t just run ads – we build campaigns designed to generate leads and get results. Let’s align our strategies with your goals and take your firm to the next level. Reach out online or call us today at (512) 394-7234 to see how we can make your CPAP Machine Recall Mass Tort Marketing Campaigns a success.

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your mass tort campaign

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A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.

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