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Firefighter Foam Mass Tort Marketing Campaigns For Lawyers

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Get More Clients Signed With a TSEG Campaign

Aqueous film-forming foam (AFFF) is effective at extinguishing dangerous fires. Unfortunately, it also contains toxic chemicals that endanger the environment – and human health. Numerous firefighters, military veterans, and private citizens have filed lawsuits against the manufacturers of this product after developing illnesses such as kidney cancer, liver damage, and thyroid disease.

TSEG can help your firm generate leads for firefighting foam mass tort cases and turn them into signed clients. We have the experience to create a marketing plan that will help you reach, connect with, and convert potential claimants. Firefighting foam victims need an experienced law firm they can trust. By creating clear, targeted messaging and deploying a data-driven campaign, we’ll let claimants know that you’re that law farm.

Call us at (512) 394-7234 today to find out more about our lead generation and marketing campaign services or get a free estimate.

START YOUR AFFF MASS TORT CAMPAIGN NOW

The Dangers of Firefighting Foam

AFFF contains substances that repel water, grease, and oil. Perfluorooctane sulfonate (PFOS) and perfluorooctanoic acid (PFOA) are both found in firefighting foam and could lead to adverse side effects and medical conditions, such as:

  • Preeclampsia
  • Kidney cancer
  • Ulcerative colitis
  • Testicular cancer
  • Thyroid disease
  • Autoimmune diseases
  • Liver problems

Unfortunately, PFOS and PFOA don’t break down in the environment. They contaminate everything around it, including people, animals, and groundwater. When you come in contact with it, it can get into your bloodstream through ingestion, absorption, consumption, or inhalation. The hazardous chemicals accumulate in the body, causing various health problems.

Call us at (512) 394-7234 today

to find out more about our lead generation and marketing campaign services or get a free estimate.

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Creating a Mass Tort Campaign

3M Company began manufacturing and distributing AFFF in the 1960s. Lawsuits filed against them claim that they were aware of the dangers PFOS and PFOA could cause. Despite knowing that firefighters and other individuals were at risk of developing life-threatening diseases, they continued distributing their products without adequate warning labels.

When you’re creating a campaign to gain new mass tort clients for firefighting foam lawsuits, you need to make sure you’re targeting the right people. You should understand their online behavior and how to draw them to your website. Individuals most at risk of AFFF exposure include:

  • Firefighters
  • Chemical plant workers
  • Military members
  • Airport workers
  • People living near a military base or area where there’s firefighting foam contamination

TSEG will review your current marketing and advertising strategies to determine what is and isn’t working. We’ll develop content and create a digital marketing plan that increases your online visibility and convinces potential clients that they should hire you.

We’ll create targeted messaging for your AFFF marketing campaign that promotes engagement, and we’ll closely monitor your campaign data to identify the ads and platforms that work best for your firm. We’ll always make sure we’re spending your ad budget on the most effective channels to ensure we’re reaching the right potential clients with the right messaging.

At TSEG, we’ll also use methods to ensure excellent placement on search engines, so you stand out among the competition. We’ll optimize your Google search results and your PPC (Pay-Per-Click) campaign so that your website appears at the top of the search results.

Contact Us for a Free Estimate

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your firefighting foam mass tort campaign, call us at (512) 394-7234.

START YOUR AFFF MASS TORT CAMPAIGN NOW

AFFF Lawsuit Updates 2024

November 2024

November 14, 2024

October 6, 2025 has been established as the trial date for the Tier 2 Group A bellwether trials, with the main focus being on whether or not the expert witnesses on the plaintiffs’ side are approved to testify, despite Daubert challenges posed by the defense. 

 

November 1, 2024

To ensure the litigation remains on track, the court has issued a revised case management order with key deadlines for the personal injury bellwether trial pool cases. 

 

For Tier 2 Group A cases, fact discovery will continue through December 16, 2024. During this phase, parties will complete fact-finding efforts and conduct non-party depositions, with restrictions on additional discovery requests. Once discovery closes, expert witness reports will be exchanged, and depositions of experts are set to conclude by May 14, 2025. The first trial for these Group A cases is scheduled to begin on October 6, 2025.

 

In parallel, the parties will determine which Group A cases will proceed to trial, with trial designations and associated motions due by April 2025. Summary judgment and Daubert motions are required by June 6, 2025, with responses and replies expected by July. 

 

For Tier 2 Group B cases, fact discovery will remain open until March 17, 2025. Additionally, the parties are finalizing schedules for expert witness disclosures related to thyroid and ulcerative colitis claims, with these schedules expected to be submitted by December 2024.

 

October 2024

A plaintiff from Boerne, Texas filed a lawsuit on October 22, 2024, alleging that extended exposure to firefighting foam (AFFF) products containing PFAS throughout their U.S. Navy service resulted in their thyroid cancer diagnosis and other major health problems.  The lawsuit names chemical manufacturers 3M, Chemours, and Dupont, among others, pointing to PFAS compounds in the foaming products and their dangerous bioaccumulative and carcinogenic qualities. The plaintiff seeks damages in the MDL (multi-district litigation).

September 2024

The AFFF litigation intensifies as a North Carolina firefighter sues major chemical companies, claiming PFAS exposure led to his kidney cancer. The lawsuit targets 3M, DuPont, and others, alleging negligence and concealment of risks.

A new case management order streamlines deposition procedures for upcoming bellwether trials. The first Telomer Water Provider trial is set for March 2025, potentially impacting the timeline for individual firefighter claims.

Despite a dip in July, the MDL saw a surge of 500 new cases in August, bringing the total to 9,576.

August 2024

The AFFF MDL docket was quiet in August, but September may be more productive. Massachusetts pushes on with it’s PFAS ban in firefighting gear by 2027. Zub v. 3M Company is another ongoing case of wrongful death involving a young firefighter.  Tyco Fire Products’ insurance supports the company with the $750 million deal with water systems, which could open up AFFF-related settlements in the future.

July 2024

Plaintiffs’ AFFF lawyers submitted a proposal to Judge Richard Gergel to streamline cases by focusing bellwether trials on specific cancers from targeted sites. They suggested using cases from Pennsylvania for kidney and testicular cancers, and from Colorado for thyroid disease and ulcerative colitis, to reduce the discovery burden and expedite trials. This strategy aims to ease the court’s workload and improve trial efficiency by ensuring common issues across cases.

June 2024

A former Ohio firefighter joined the AFFF MDL, alleging PFAS exposure from firefighting foam caused his kidney cancer. Additionally, 250 new AFFF cases were added to the MDL in May, bringing the total to 8,270. This reflects ongoing growth in litigation as more individuals file claims related to PFAS exposure.

May 2024

Case Management Order No. 30 established a protocol for dismissing non-qualifying personal injury claims in the AFFF class action. Our firm narrowed its focus to six specific diseases: ulcerative colitis, liver cancer, kidney cancer, testicular cancer, thyroid disease, and thyroid cancer. Six new tag-along cases, including three water contamination claims and three personal injury cases, were moved into the AFFF MDL. The total number of pending cases surpassed 8,000, with 323 new cases added in the past month.

April 2024

The AFFF MDL saw a surge of 568 new cases, marking the highest monthly increase in over a year, bringing the total to 7,738. The first round of bellwether trials will feature liver and thyroid cancer cases, chosen for their strong causal link to AFFF exposure. These trials aim to establish precedent and inform future litigation strategies.

March 2024

The MDL continued to grow with 176 new cases in the past 30 days, totaling nearly 400 new cases since the beginning of the year. The settlement deal resolving water contamination cases last summer has not slowed the influx of new cases related to personal injury and cancer claims linked to AFFF exposure.

February 2024

A landmark $1.18 billion settlement involving DuPont, Chemours, and Corteva was approved, addressing PFAS pollution in drinking water. This follows a separate $12.5 billion agreement with 3M, shifting the focus of litigation to AFFF-related wrongful death and personal injury lawsuits. Additionally, 279 new cases were added to the AFFF MDL in January, bringing the total to 6,994.

January 2024

The AFFF MDL added 88 new cases, reaching 6,715 total pending cases. A new AFFF lawsuit was filed in Alabama, alleging testicular cancer from PFAS exposure through contaminated drinking water. Efforts continue to separate personal injury and water contamination cases within the MDL to better focus on AFFF firefighting foam litigation. The MDL grew to 6,627 cases with 227 new cases added in the last month, indicating a significant increase in personal injury claims following the resolution of water contamination cases earlier in the year.

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your mass tort campaign

Call us at (512) 394-7234

REQUEST A CAMPAIGN ESTIMATE HERE

FREQUENTLY ASKED QUESTIONS

What is a multi-channel approach in mass tort marketing?

A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.

How does TSEG use data in mass tort marketing?

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