Before Paraquat, Roundup was once considered the go-to herbicide for residential and commercial properties, but studies revealed that users faced the risk of developing cancer from exposure to harmful ingredients it contained. Since then, more people have turned to Paraquat as a replacement. Paraquat is a chemical that’s been used as an herbicide throughout the country. Unfortunately, lawsuits claim that long-term exposure to chemicals in the herbicide might lead to Parkinson’s disease and other debilitating medical conditions.
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TSEG could help you create an effective marketing campaign to generate leads and gain new clients from among those people who’ve been injured by Paraquat and want to file a lawsuit for compensation. With the increase of lawsuits about Paraquat being filed around the United States, getting your website in front of your target audience is critical.
We have experience determining which platforms would be best to deliver your message and engage those impacted by Paraquat complications. Give us a call today at (512) 394-7234 for your free estimate.
What Is Paraquat?
Paraquat is an herbicide that effectively kills grass, weeds, and unwanted vegetation. The Environmental Protection Agency classified it as a chemical for restricted use only. That means licensed applicators are the only people allowed to handle this product. Commercial farmers have been using it for years on their properties.
Within the United States, there are safeguards to prevent accidental ingestion. The Paraquat sold by companies in the U.S. is coated with a blue dye, so users don’t confuse the herbicide with common beverages like soda or coffee. There’s also a distinct odor and a vomiting agent that can alert someone that they have ingested a poisonous chemical.
Companies such as Syngenta and Chevron have manufactured and sold the weed killer without providing adequate warning labels. According to lawsuits, they were aware of the harm their product could cause but did nothing to notify consumers. That has prompted victims and their families to sue these manufacturers for the marketing defects that led to their injuries.
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How Paraquat Exposure Occurs
It isn’t just the person applying the herbicide that can be exposed to Paraquat. The general public could ingest it through contaminated drinking water or food. The most common ways exposure could occur are:
- Skin – Poisoning can happen through long-term skin contact. The herbicide might enter the body through an open wound, causing internal damage and affecting certain organs.
- Swallowing or ingestion
- Contamination – Water, food, and other consumer products could become contaminated, resulting in a person ingesting the chemicals.
- Inhalation – Inhaling Paraquat can lead to lung damage and cause breathing problems.
Although licensed applicators are at a higher risk of exposure, anyone could suffer the adverse effects of Paraquat. Developing Parkinson’s disease or another illness after exposure to Paraquat often requires medical care. The expenses patients incur should ultimately be the manufacturer’s responsibility through an insurance claim or lawsuit.
Victims will need help pursuing their cases and will look to a law firm that understands the legal process and how to meet their needs.
Possible Link Between Paraquat and Parkinson’s Disease
Parkinson’s disease is a disorder that affects the nervous system and can disrupt the body’s movement. It can result in physical disability, preventing someone from performing tasks independently or caring for themselves.
The most common symptoms are:
- Rigid muscles
- Tremors
- Slurred speech
- Slow movement
- Difficulty writing
- Inability to complete unconscious movement, such as smiling or blinking
- Change in posture and balance
A study released by the National Institutes of Health detailed findings about agricultural laborers and farmers who developed Parkinson’s disease. They got Parkinson’s 2.5 times more often than individuals who didn’t use Paraquat or rotenone, another pesticide. Researchers determined that exposure to harmful chemicals in Paraquat caused cell damage.
Eventually, these reports resulted in 32 countries banning the product, but the United States only chose to limit its use to those certified in applying it.
Additional Complications from Paraquat Use
Besides Parkinson’s disease, the Centers for Disease Control and Prevention has warned that exposure or ingestion of Paraquat could cause a range of medical problems, including:
- Muscle weakness
- Heart failure
- Confusion
- Seizures
- Fast heart rate
- Lung scarring
- Liver failure
- Pulmonary edema
- Coma
- Kidney failure
- Respiratory failure
The various side effects that could arise from the popular herbicide produce a large client base you could potentially represent. At TSEG, we can help you connect with these victims and get new cases signed to increase your firm’s revenue.
It’s not enough to just market your legal services to a broader audience. You must also find a way to differentiate yourself from the competition so people will choose you over another attorney.
What TSEG Can Do for You
You know you need to advertise your services online, but if you don’t do it the right way, you’ll waste your time and money. At TSEG, we can review your current marketing plans to determine what’s working and what needs improvement. We can create an effective strategy that works for your specific needs. We can target the demographics most impacted by Paraquat, so they will see your website when they search for specific keywords.
We understand you have a budget. We can work to achieve your goals without exceeding the maximum amount of money you can spend on marketing efforts. We can utilize different platforms, such as Instagram and Facebook, to direct traffic to your site and generate new leads. We can also build customized landing pages so potential clients can learn about your firm and even complete a simple form to determine whether their case qualifies for a lawsuit.
TSEG takes the guesswork out of mass tort campaigns. You won’t have to use trial and error to find a successful marketing strategy. We can use our experience and knowledge to maximize your exposure and turn individuals injured by Paraquat into actual paying clients.
Contact Us
The dedicated team from TSEG is ready to help your firm grow with a creative mass tort campaign. Qualified claimants interested in filing a lawsuit against the manufacturer of Paraquat will be directed to your website through smart ad placement and effective digital platforms. We can optimize the user’s experience to increase awareness of your services and steer potential clients in the right direction.
To find out more about how we can help, call TSEG at (512) 394-7234. We’re happy to provide a free estimate for the Paraquat marketing campaign that best fits your needs.
Paraquat Lawsuit Updates 2024
October 2024
A man from New York filed a new Parkinson’s disease lawsuit on October 18, 2024, in the MDL (multi-district litigation) against Syngenta and Chevron. The plaintiff alleges that he developed Parkinson’s disease following an extended exposure to Paraquat between 1980 to 1984, while at work in New York. The defendants, who manufactured, distributed, and sold the product, are accused of a failure to provide adequate warnings regarding the product’s health risks and its link to Parkinson’s disease. Citing physical injuries, disability, mental anguish, and medical costs, the plaintiff is seeking both compensatory and punitive damages.
September 2024
Syngenta’s attempts to remove out-of-state cases from the Philadelphia court system on summary judgment failed when the Pennsylvania Superior Court upheld the “consent by registration” statute, allowing non-Pennsylvania residents to pursue their claims and maintain a significant venue for plaintiff litigation. In reaching this decision, the court was in harmony with recent precedent from the Supreme Court, despite the constitutional challenge from Syngenta.
The MDL grew modestly during the summer period, with nearly 200 cases added, of which 50 new filings came in August. These developments set the stage for the first Paraquat trial in April 2025.
August 2024
The Paraquat MDL continues after the Judge selects ten new bellwether cases, proposing new hope following the cases’ dismissal in April. The Plaintiffs’ Committee states they continue discovery in the Pennsylvania and Delaware state courts. Additionally, a man from Washington state filed a new case in which he linked his Parkinson’s disease to Paraquat used at a fish hatchery.
July 2024
The Paraquat MDL saw an increase of 90 new lawsuits last month, despite some cases being dismissed due to insufficient evidence. Additionally, a Montana man filed a lawsuit claiming prolonged Paraquat exposure led to his Parkinson’s disease, resulting in severe physical and mental suffering, loss of income, and substantial medical expenses.
June 2024
California Assemblymember Laura Friedman is pushing for Assembly Bill 1963 to ban Paraquat by January 1, highlighting its toxicity and the disproportionate impact on Latino farmworkers. Meanwhile, the Paraquat MDL added 90 new cases, bringing the total to 5,680, down from 225 new cases in April.
May 2024
A new study linked environmental toxins, including pesticides like Paraquat, to an increased risk of Parkinson’s disease. An Arkansas widow filed a lawsuit claiming her husband’s exposure to Paraquat led to his Parkinson’s diagnosis and death. The Paraquat MDL saw a resurgence with 225 new cases in April, restoring the monthly average and bringing the total to 5,590.
April 2024
Chief Judge Rosenstengel dismissed four bellwether lawsuits after excluding critical expert testimony, instructing the selection of 16 new cases for limited discovery. Additionally, a wrongful death lawsuit was filed, claiming prolonged Paraquat exposure in Connecticut led to Parkinson’s disease and the decedent’s death. The MDL experienced a slowdown, with only 47 new cases in March.
March 2024
The MDL added 241 new cases, reaching a total of 5,318. Concerns about poorly vetted lawsuits led to the dismissal of weak cases, benefiting plaintiffs with solid claims. A Tennessee plaintiff filed a lawsuit alleging prolonged Paraquat exposure caused his Parkinson’s disease, diagnosed in 2023.
February 2024
New case filings slowed significantly, with only 26 cases added in January and 21 in December, bringing the total to 5,077. A significant $1.18 billion settlement with DuPont, Chemours, and Corteva was approved, addressing PFAS pollution and shifting focus to Paraquat-related personal injury lawsuits.
January 2024
The number of pending cases in the Paraquat MDL dropped by 21, likely due to the dismissal of inactive cases. A new lawsuit was filed, claiming prolonged Paraquat exposure led to Parkinson’s disease, with the plaintiff only recently becoming aware of the link. Despite the slowdown, the MDL continues to grow, highlighting ongoing litigation challenges.
During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.
We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your mass tort campaign
Call us at (512) 394-7234
FREQUENTLY ASKED QUESTIONS
What is a multi-channel approach in mass tort marketing?
A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.
