Perfluoroalkyl Substances (PFAS) are at the heart of a global environmental and public health concern, affecting nearly everyone on the planet. It’s been discovered that PFAS contaminants, due to their persistence and widespread use, could be present in the drinking water of more than 200,000,000 Americans. This staggering statistic underlines the ubiquitous nature of PFAS chemicals, which stem from various sources, including industrial processes, consumer products, and notably, Aqueous Film-Forming Foam (AFFF) used in firefighting.
REQUEST A FREE CONSULTATION
Get More Clients Signed With a TSEG Campaign
AFFF, while critical in combating flammable liquid fires, contributes significantly to the broader PFAS contamination issue. The foam’s effectiveness in emergency response scenarios has been marred by its environmental footprint, as PFAS chemicals in AFFF pose risks to both ecological systems and human health. Individuals exposed to PFAS have pursued legal actions, seeking justice and reparation for health issues including a multitude of cancers, spotlighting the need for urgent attention and regulatory action on PFAS use and mitigation.
TSEG can help your firm generate leads for PFAS mass tort cases and turn them into signed clients. We have the experience to create a marketing plan that will help you reach, connect with, and convert potential claimants. PFAS victims need an experienced law firm they can trust. By creating clear, targeted messaging and deploying a data-driven campaign, we’ll let claimants know that you’re that law farm.
Call us at (512) 394-7234 today to find out more about our lead generation and marketing campaign services or get a free estimate.
Call us at (512) 394-7234 today
to find out more about our lead generation and marketing campaign services or get a free estimate.
The Dangers of “Forever Chemicals”
For corporations like DuPont and 3M, PFAS chemicals have been a lucrative venture, generating substantial revenues through their integration into various consumer and industrial products. Specifically, PFAS compounds are key ingredients in manufacturing water and stain-resistant materials for a range of textiles, including fabrics, carpets, and upholstery, contributing to an annual revenue of approximately $1 billion. Beyond textiles, PFAS are used for for lubricants and formulations for spray-on coatings, paints, and polishes, adding hundreds of millions to annual sales. These financial figures underscore the potential profit of PFAS amidst growing concerns over severe environmental and health impacts, including cancers such as:
- Breast cancer
- Testicular cancer
- Kidney cancer
- Liver cancer
- Pancreatic cancer
- Prostate cancer
- Ulcerative colitis
Unfortunately, PFAS don’t break down in the environment. They contaminate everything around it, including people, animals, and groundwater. When you come in contact with it, it can get into your bloodstream through ingestion, absorption, consumption, or inhalation. The hazardous chemicals accumulate in the body, causing various health problems.
Creating a Mass Tort Campaign
3M Company began manufacturing and distributing AFFF in the 1960s. Lawsuits filed against them claim that they were aware of the dangers PFAS could cause. Despite knowing that millions of people were at risk of developing life-threatening diseases, they continued distributing their products without adequate warning labels.
When you’re creating a campaign to gain new mass tort clients for PFAS lawsuits, you need to make sure you’re targeting the right people. You should understand their online behavior and how to draw them to your website. Individuals most at risk of PFAS exposure include:
- Firefighters
- Chemical plant workers
- Military members
- Airport workers
- People living near a military base
- People living near places that have recently experienced serious fires
TSEG will review your current marketing and advertising strategies to determine what is and isn’t working. We’ll develop content and create a digital marketing plan that increases your online visibility and convinces potential clients that they should hire you.
We’ll create targeted messaging for your PFAS marketing campaign that promotes engagement, and we’ll closely monitor your campaign data to identify the ads and platforms that work best for your firm. We’ll always make sure we’re spending your ad budget on the most effective channels to ensure we’re reaching the right potential clients with the right messaging.
At TSEG, we’ll also use methods to ensure excellent placement on search engines, so you stand out among the competition and get organic mass tort leads. We’ll optimize your Google search results and your PPC (Pay-Per-Click) campaign so that your website appears at the top of the search results.
PFAS Lawsuit Updates 2024
November 2024
Following the discovery of a significant contamination in their local water supply, a number of Nantucket Island residents have initiated a class action lawsuit against multiple PFAS manufacturers. Recent findings from the Massachusetts Department of Environmental Protection showed the well water serving the Toms Way neighborhood to contain dangerous PFAS levels. The affected homes are located near a site once operated by the Nantucket Electric Company, believed to have played a major role in the contamination. The lawsuit was filed against a group of major corporations: DuPont, 3M, Arkema, and BASF Corp.
October 2024
A New York firefighter has filed an AFFF ulcerative colitis lawsuit against 3M Company, DuPont, Chemours, and other chemical manufacturers. The plaintiff attributes their ulcerative colitis diagnosis to extended exposure to drinking water containing PFOA, PFOS, and other toxic chemicals. The complaint alleges that the defendants’ manufacture and distribution of firefighting foam products in the area exposed the plaintiff to hazardous chemicals over the period. For these significant personal injuries and the plaintiff’s ongoing suffering, the lawsuit is seeking compensation and punitive damages.
September 2024
A Texas man launched a lawsuit against major chemical companies, including 3M and DuPont, claiming AFFF exposure led to his thyroid disease. Filed in South Carolina, the suit alleges long-term ingestion of PFOA and PFOS through tainted drinking water caused severe health issues.
The plaintiff accuses manufacturers of concealing known risks associated with these chemicals in firefighting foam. Seeking damages and a trial transfer to Texas, this case joins the mounting AFFF litigation, spotlighting persistent concerns over these substances’ health impacts.
August 2024
A new study links PFAS contamination in Airway Heights, Washington, to Fairchild Air Force Base and a local landfill, echoing Camp Lejeune’s multi-source pollution issue. The 7th Circuit rejected 3M’s attempts to move PFAS lawsuits to federal court, ruling that Illinois’ claims focus solely on 3M’s Cordova facility contamination. Despite this setback, 3M removed to federal court a lawsuit filed by 88 plaintiffs alleging PFAS exposure near various military bases, citing personal injuries, property damage, and environmental harm.
July 2024
The deadline for Phase 1 municipalities to submit documentation for payment in the 3M and Dupont PFAS settlements was extended by two weeks, with payments expected this fall for municipalities with positive PFAS tests prior to June 2023. Phase 2 municipalities will follow.
May 2024
MDL No. 2873 remains the largest PFAS class action litigation. Defendant BASF settled for $315 million without admitting wrongdoing. Judge Gergel set a trial schedule for kidney and testicular cancer cases, with expert disclosures due by November 15, 2024, and Daubert motions by March 6, 2025. Tyco agreed to a $750 million settlement, and focus was given to personal injury cases.
April 2024
The DOJ clarified the EPA’s enforcement strategy, focusing on significant PFAS polluters and excluding farmers and municipal entities. The EPA advanced regulations, designating PFOA and PFOS as hazardous substances. A new PFAS lawsuit was filed in Orange County under new EPA standards, and the EPA established the first national PFAS drinking water standard. Tyco settled for $750 million, and Judge Gergel approved the multi-billion dollar PFAS class action settlement.
March 2024
Massachusetts warned against PFAS-contaminated bottled water, leading to potential legal actions. A federal court dismissed a PFAS class action against Edgewell Personal Care, citing insufficient allegations. Another PFAS class action was filed against Kimberly Clark in Connecticut. The United Nations called for accountability for DuPont and Chemours over PFAS violations.
February 2024
A new PFAS class action was certified in New Hampshire against Saint-Gobain. The EPA proposed adding nine PFAS chemicals to their hazardous constituents list. Judge Gergel approved a $1.185 billion Dupont settlement and anticipated a similar outcome for 3M’s $12.5 billion proposal. The PFAS class action lawsuit moved forward with a hearing for 3M’s settlement.
January 2024
Connecticut filed two PFAS lawsuits against chemical companies for contaminating water and natural resources. A federal court dismissed a PFAS class action against 3M and Dupont, citing lack of specificity. King Law announced representation for Hoosick Falls in the PFAS class action lawsuit. The PFAS class action lawsuit neared settlements for water providers, with 3M and Dupont offering substantial amounts.
During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.
We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your mass tort campaign
Call us at (512) 394-7234
FREQUENTLY ASKED QUESTIONS
What is a multi-channel approach in mass tort marketing?
A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.
