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Tepezza Mass Tort Marketing Campaigns for Lawyers

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Tepezza is a prescription drug approved by the FDA in 2020 to treat thyroid eye disease (TED), an autoimmune condition that causes swelling, eye pain, and vision problems. While the drug has helped many patients with TED, some people who used Tepezza began reporting serious hearing problems after receiving the treatment. These problems include tinnitus (ringing in the ears) and hearing loss.

As more patients came forward with complaints, studies revealed that up to 65 percent of Tepezza users experienced hearing damage. This figure is much higher than the 10 percent risk initially stated by the drug’s manufacturer, Horizon Therapeutics. Patients affected by hearing loss allege that Horizon did not adequately warn doctors or patients about the risk of permanent hearing damage.

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During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your firefighting foam mass tort campaign, call us at (512) 394-7234.

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Because of these claims, some people have filed lawsuits against Horizon Therapeutics. These lawsuits argue that the company failed to provide accurate information about the potential side effects of Tepezza. As a result, many patients say they’ve experienced hearing problems they might not have if they had known about the risks.

Law firms looking to handle Tepezza mass tort cases need robust marketing strategies to reach affected Tepezza users. TSEG specializes in creating targeted mass tort marketing campaigns that connect law firms with potential clients who have experienced hearing loss or tinnitus after using Tepezza. We design custom strategies to reach the right audience through online advertising, search engine optimization (SEO), and social media outreach. By working with TSEG, your firm can generate leads from qualified plaintiffs, build trust with potential clients, and increase your visibility in this growing litigation. 

Tepezza and Its Effects

Tepezza was developed and approved to treat TED, which causes inflammation, swelling, and discomfort around the eyes, often leading to vision problems like eye bulging and double vision. The drug works by targeting a protein called IGF-1R, which plays a role in TED’s symptoms. When patients take Tepezza, the medication can reduce swelling and improve eye movement, offering relief from the painful symptoms of TED. It is currently the only FDA-approved drug specifically for this condition.

However, Tepezza also has some severe and concerning side effects, especially hearing problems. Soon after the drug became available, many patients began reporting symptoms like tinnitus and hearing loss. While the manufacturer initially claimed that only one in ten users might experience hearing issues, further studies showed the risk is much higher. Nearly two-thirds of patients reportedly suffered from hearing damage. Some patients have reported permanent hearing loss that did not improve even after they stopped taking the drug.

These hearing issues have led to multiple lawsuits, with patients claiming that Horizon Therapeutics did not adequately warn them about the risk of long-term or permanent hearing damage. As more evidence comes to light, the number of claims against Tepezza continues to rise.

Recent Developments in Tepezza Litigation

Tepezza litigation has gained considerable momentum in recent years as more patients come forward with claims of hearing loss and other hearing-related complications. In June 2023, the U.S. Judicial Panel on Multidistrict Litigation (JPML) consolidated Tepezza lawsuits into a single multidistrict litigation (MDL) in the Northern District of Illinois.

As of late 2023, more than 59 Tepezza-related lawsuits existed, and this number will grow as more patients report hearing problems after using the drug. The MDL process has already begun and proceeded to the discovery phase. The court has also selected 12 cases as bellwether trials to better understand how juries might respond to the evidence and testimony available.

In response to these claims, Horizon Therapeutics has filed motions to dismiss many of the cases, arguing that the FDA approved Tepezza’s label, which included warnings about possible hearing issues. However, plaintiffs continue to argue that the company understated the risks and did not adequately warn doctors or patients about the severity and permanence of the hearing damage risks. As the litigation progresses, law firms are positioning themselves to represent clients affected by Tepezza.

Tepezza Mass Tort Updates

November 2024

At the start of the month, the total of pending cases in the Tepezza MDL was brought to 180, with only two new cases recorded in the previous month.

In a major development, the court recently ruled against Horizon’s defense counsel for obstructive tactics during depositions. Plaintiffs’ attorneys had accused the defense counsel of improper speaking objections and witness coaching, especially when key regulatory documents were introduced. The court found these objections baseless, noting that documents produced in discovery are presumed authenticated. This ruling reinforces plaintiffs’ claims that Horizon’s defense team is attempting to hinder a fair examination of evidence. Plaintiffs’ counsel has since filed motions to ensure such tactics are curtailed in future proceedings.

October 2024

The month started with a total of 178 pending cases in the MDL, with about five new cases added since the previous month.

An Oklahoma plaintiff has filed suit against Horizon Therapeutics, claiming the thyroid eye disease treatment Tepezza caused irreversible hearing damage. The complaint alleges Horizon failed to warn about the drug’s risks until July 2023—months after the plaintiff’s treatment. The lawsuit cites evidence that Horizon knew of hearing-related side effects from reports and clinical studies but delayed updating its warnings.

 

Meanwhile, in the Tepezza MDL, Horizon successfully dismissed a bellwether case under Michigan’s now-repealed law shielding FDA-approved drugmakers, though the law has since been amended. Plaintiffs continue to seek accountability for alleged negligence and harm caused by Tepezza.

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How TSEG Can Help Your Law Firm Generate Leads

TSEG is here to help your law firms generate leads for Tepezza mass tort cases by creating compelling, data-driven marketing campaigns. We understand the challenges of reaching patients affected by hearing loss after Tepezza use, so we use targeted strategies to connect your firm with potential clients in need of representation. Our approach combines digital marketing tools, including SEO, pay-per-click (PPC) advertising, and social media marketing, to ensure your firm gets noticed by the right audience.

We begin by analyzing your current marketing efforts to understand what’s working and identify opportunities for improvement. Then, we tailor our strategy to fit your firm’s specific goals, whether you want to increase website traffic, improve client engagement, or maximize conversions. Through targeted SEO, we get your firm’s website ranking higher in search engine results when people search for terms related to Tepezza hearing loss claims.

In addition to SEO, we use PPC advertising to drive immediate traffic to your website. Our team creates targeted ads focusing on people experiencing hearing loss after Tepezza treatments. By using specific keywords, we place your ads in front of the right audience at the right time, increasing the chances of lead generation. We also manage your ad budget to ensure your firm gets the most out of every dollar spent on advertising.

Social media is another key part of our strategy. We create engaging content and targeted social media ads to reach people who may have been affected by Tepezza. This approach helps your firm engage with a broader audience, raising awareness about the lawsuits and your ability to help. We also track the performance of your campaigns, analyzing data to optimize your ads and messaging for the best results.

At TSEG, we focus on creating a comprehensive digital marketing strategy that works for your law firm. By using multiple channels and making real-time adjustments to our approach based on performance data, we help you generate qualified leads and grow your Tepezza mass tort cases.

Start Your Tepezza Mass Tort Campaign Today

Ready to dominate the Tepezza mass tort space? TSEG’s team will craft a bold, results-driven campaign designed to attract clients impacted by Tepezza-related hearing loss. Let’s turn potential leads into signed cases. Contact us online or call us now at (512) 394-7234 to start your custom Tepezza campaign and learn what we can do to deliver real leads that grow your practice.

During our initial meeting, we’ll review your budget and any advertising campaigns you’re currently using. We can work on a plan that is cost-effective yet yields successful results.

We know the primary goal of any mass tort campaign is to turn leads into actual clients that sign with your law firm. You can count on the team at TSEG to help you accomplish that. For help with your mass tort campaign

Call us at (512) 394-7234

REQUEST A CAMPAIGN ESTIMATE HERE

FREQUENTLY ASKED QUESTIONS

What is a multi-channel approach in mass tort marketing?

A multi-channel approach in mass tort marketing involves deploying campaigns across various platforms such as digital, social media, and traditional media to ensure comprehensive market coverage and maximum engagement. This method leverages different channels to meet potential clients where they are most likely to be receptive to your messaging.

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