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Tag: Google Analytics

By: TSEG | Apr 21, 2014

Changes to Google Analytics: Universal Analytics

Universal Analytics has been in Beta for quite some time now, but it has finally received the call up to replace Classic Analytics. Universal Analytics allows for more robust tracking and gives more insight regarding user interaction on a given website. There are plenty of changes and updates that are worth mentioning, but one of...

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By: TSEG | Feb 10, 2014

Increases in Mobile Traffic: A Look at the Past 3 Years

Last week, I read an article from a marketer who pointed to a 243% increase in mobile traffic among his clients over the past 2 years. I was a bit shocked by the number… it seemed high. And while traffic can differ industry to industry, and even client to client, for a number of reasons,...

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