TSEG and SimplyConvert’s Campaigns Help Secure NEC Client for TorHoerman Law’s $495 Million Bellwether Verdict
Posted on Wednesday, July 31st, 2024 at 2:22 pm
Austin, TX – TSEG is honored to announce TorHoerman Law’s monumental $495 million verdict against Abbott Laboratories in the NEC Toxic Baby Formula lawsuit. This landmark victory showcases the remarkable impact of our meticulous mass tort marketing and the cutting-edge client intake tech from our partners, SimplyConvert and TruLaw. It is also a powerful testament to the dedication and expertise of the incredible attorneys who fought tirelessly for justice on behalf of the Gill family. This verdict marks a significant step toward justice for those whose lives have been forever altered by the misconduct of formula manufacturers.
“Robynn Gill suffered severe, irreversible brain damage due to Abbott’s misconduct. Abbott has known for years that its cow’s milk-based formula significantly increases the risk of necrotizing enterocolitis (NEC) in premature babies…”
TSEG’s Contributions to the Case
TSEG, in collaboration with SimplyConvert and Trulaw, played a critical role in connecting a mother seeking justice to the right attorneys to handle her case through our comprehensive case generation campaigns. Our ability to identify and engage those who need legal representation the most was pivotal in finding this case.
Our full-scale campaign included:
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- Advertising
Crafting compelling advertisements designed to resonate with families affected by NEC.
- Advertising
- Targeting
Utilizing precise targeting strategies to connect with the right audience across multiple platforms. - Building
Designing landing pages optimized to convert visitors into leads. - Executing
Planning and executing campaigns across various digital channels for maximum reach and impact. - Qualifying
Using SimplyConvert’s Instant Case Evaluator™ to ensure the quality and relevance of leads.
- Streamlining
Simplifying the client intake process for a seamless experience. - Communicating
Ensuring consistent communication with potential clients through automated follow-ups. - Matching
Connecting qualified leads with the right law firms to handle their cases. - Documenting
Facilitating the presentation and acceptance of client agreements. - Signing
Ensuring retainers are signed electronically for efficiency.
Our combined efforts contributed significantly to building a strong case against Abbott Laboratories, ultimately leading to TorHoerman Law’s $495 million verdict in favor of the Gill family and, hopefully, other affected families in the future.
Market Impact and Industry Reaction
The verdict slammed Abbott’s shares, dropping them nearly 7% premarket. Abbott, the maker of Similac, is now under intense scrutiny. Reckitt Benckiser, the British company behind Mead Johnson and Enfamil, took a 9.6% hit to its shares. This case is just the beginning, with close to 1,000 lawsuits filed against Abbott and Reckitt in federal and state courts. The verdict rocked investor expectations, stirring serious concerns about the financial fallout for these companies. Analysts estimate that Reckitt could face settlement costs between $640 million and $2.55 billion.
Our Commitment to Justice
This case is a powerful reminder of why corporations must be held accountable. The teams behind TSEG, SimplyConvert and TruLaw stand firm in supporting law firms in their pursuit of justice by delivering top-tier marketing solutions and advanced client intake technology to bring crucial cases like these to light.
We extend our heartfelt congratulations to TorHoerman Law and all the families they represent. TSEG will continue to be a steadfast ally, advocating for every family affected by NEC to get the justice they deserve.
About TSEG
TSEG is a premier digital marketing firm specializing in legal marketing, including mass tort, class action and single event cases. Based in Austin, TX, TSEG has been the go-to partner for top law firms nationwide, driving success through innovative and effective marketing strategies since 2007.
For more information, visit contact us at (512) 394-7234.
About SimplyConvert and TruLaw
SimplyConvert is the leading legal tech platform for reaching and converting potential clients, streamlining case management from intake to resolution, and securely maintaining data for real-time analysis. To learn more, visit simplyconvert.com.
TruLaw is a trusted resource for consumers to research the side effects of drugs, medical devices, and chemicals. TruLaw collaborates with experienced lawyers ready to advocate for individuals harmed by these same drugs, devices, chemicals, and other products. For more information, visit their website at trulaw.com.
